17 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 32








Media, Advertising & Marketing Watch






 

Surrogate ads: IBF to take issue with government
 Indian broadcasting and advertising fraternity irate about government's plans to stop surrogate ads; IBF seeks meeting with I&B minister to further discuss the issue.

 

Special Report
Channels line up battle for afternoon viewers
 Hindi GECs gear up for the afternoon slot; Zee TV gets aggressive as Star Plus holds on.

Other Media, Advertising & Marketing Watch
New Silk Route buys 23% in Ortel for Rs 600 million
 Private equity fund New Silk Route acquires 23 per cent stake in Ortel Communications for Rs 600 million; valuation of the leading Orissa MSO pegged at Rs 2.61 billion.

Novex acquires Shemaroo library; sets up system to track piracy
 Novex acquires cable TV distribution rights for Shemaroo's films and film programmes; sets up system to track piracy.

Reebok launches global brand campaign for 2008

Lenovo launches Idea brand of consumer PC

Etihad Airways unveils Ferrari F1 sponsorship deal

Clio Awards announces list of jurors

Paramount, director Brett Ratner to bring 'Harbinger' to big screen
Nobel Laureate Al Gore release children books on climate change

UTV World Movies showcase 'Thrillers Above the Ordinary'

Sony to buy 'Millionaire' producer 2waytraffic

Singapore's Starhub adds Star Cricket to lineup

BBC's teen brand Switch launches new content

Nimbus Sport partners CamGSM for Barclays mobile clips

Perform, Bigpond partner for Australian sports portal

TV Ratings
Top 10 Programmes (24/02/2008 to 01/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/02/2008 to 01/03/2008)
Zee TV
Star Plus
Star Sports
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Reebok lines up Dhoni, Yuvraj & Bipasha for campaigns
    		• Marketers look to keep score with in-game advertising
    		• Tommy Hilfiger eyes 51% stake in Indian biz
    		• Pepsi to replace packs of Aquafina with new labels
    		• Entertainment, media to record 18% CAGR till 2012: Report
    Source: Economic Times
     
    		•  Specific Media Acquires European Ad Network Adviva
    Source: TechWhack
     
    		•  Is Mohanlal endorsing new whisky?
    Source: Hindustan Times
     
    		• Anil Ambani’s DTH to beam this month via 100 channels
    		• Online ads clicking, sound of music getting softer
    		• Popular energy drinks cause tooth erosion: Study
    		• Christina Aguilera in a Stephen Webster ad campaign
    Source: DNA
     
    		• Consumer durable cos go all out to woo buyers
    		•  ‘Entertainment, media record 17% growth in 2007’
    		•  Hero Honda to sponsor Delhi’s IPL cricket team
    Source: Financial Express
      
    		• Entertainment, media industry in steady growth phase: FICCI-PwC report
    		• Hero Honda is Delhi team sponsor
    Source: Hindu Business Line
     
    		• It's Khan vs Khan in mobile endorsement market
    Source: Times of India
     
    		•  Global media agency names Indian as TV wing head
    Source: Mangalorean.com
     
    		• ACs, refrigerators set to get dearer this summer
    		• Tata Motors launches Winger
    		•  Mobiles dance to the tune of radio
    		• TV industry may see slow growth
    		• Broadcasters feel the pinch as carriage fee escalates
    Source: Business-Standard
     
    		• RAPA awards nomination deadline extended to April 5
    Source:The Hindu
     
    International News
    		• Burlington Picks Finalists in $60 Mil. Pitch
    		• Mcgarrybowen Joins HP Roster
    		• Mucinex Moves to MPG
    		• Microsoft to Buy Rapt
    		• Geraci Succeeds Richman at OMD
    Source: Ad Week
     
    		• Pontiac Evokes Nostalgia in New Campaign
    Source: Brand Week
     
    		• Microsoft buys company for online advertising, holds talks with Yahoo
    Source: Xinhua
     
    		• Gannett ad revenue off 8% in February
    Source: Bizjournals.com
     
    		• Eliot Spitzer mocked in Virgin Mobile ad campaign
    Source: National Post
     
    		• Tesco and Ocado clash over ad claims
    Source: Marketing Week
    		• Stroer and AMG join hands to bid for Dubai Metro advertising rights
    Source: Business Intelligence Middle East
     
    		• New James Album Artwork Hits Advertising Ban
    Source: Xfm Online
     
    		• Seven Books 13 Beijing Olympics Advertising Deals, Review Says
    Source: Bloomberg
     
    		• BART signs new $140M compact with advertiser
    Source: www.insidebayarea.com
     
    		• Tecate Launches Ad Campaign With Character
    Source: www.ibcnews.com
     
    		• BT calls for honest ISP advertising
    Source: www.activehome.co.uk
     
    		• Google Launches Ad Manager
    Source: AdWorld
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