new campaign builds on Reebok's "I am what I am"
campaign, which celebrated individuality. The earlier campaign
featured such personalities as Allen Iverson, Yao Ming, Nicole
Vaidisova, and a host of Indian athletes like Rahul Dravid,
Dhoni, Irfan Pathan, Harbhajan Singh and Yuvraj Singh, among
"Your Move" campaign is supported by icon-specific
thoughts like Yuvraj Singh's move to go for a six in the sixth
over; this is captured through the line "Every
over has six opportunities." Dhoni's leadership qualities
are captured through "Play without fear," and Basu's
versatile personality brought out through "Break stereotypes."