14 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 31








Media, Advertising & Marketing Watch






 

Neo Sports launches ‘India’s Race to No. 1 - Test Cricket’ campaign
 India readies for clash with South Africa in 3-Test Future Cup series from 26 March; Neo Sports announces campaign ‘India’s Race to No. 1 - Test Cricket’.

 

Ad Pick
'Thandi Saans ka Blast' - Halls Mentholyptus' new TVC
 Try imagining Bhushan questioning indiscriminately to his corporate neighbour instead of singing non-stop hindi songs to his un-interested co-passenger. Ok! The new TVC of Halls is ready for you ladies and gentlemen.

Other Media, Advertising & Marketing Watch
Realtor Pioneer Urban to sponsor ICL’s Delhi Giants team
 Real estate developer Pioneer Urban is sponsoring the Indian Cricket League's Delhi Giants team for an undisclosed amount.

FDI in media & entertainment sector crosses $460 mn
 Information & broadcasting sector receives $215.81 mn FDI inflow during 9 months of 2007; total FDI earnings stand at $461.82 mn between April 2000 and December 2007.

Cinemax plans 10 gaming zones by 2009
 Cinemax plans for ten food courts and gaming zones by 2009; launches new gaming zone 'Giggles' at Eternity Mall in Thane.

Dabur's H&B opens first retail store in Delhi

Airtel appoints Madison Media as AOR for Sri Lanka

Delhi Metro commuters first to see In - Tunnel advertising

Toon Disney to air 'Envirolympics' to celebrate Earth Day

MEL, Leander Sport in JV for animated sports content

GlobeCast, WWE ink multi-year agreement

UAE’s Arab Digital launches Hallmark Channel

TV Ratings
Top 10 Programmes (24/02/2008 to 01/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/02/2008 to 01/03/2008)
Zee TV
Star Plus
Star Sports
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• ‘Ad rates may have to become more remunerative’
    		• Mallya unveils IPL team Royal Challengers
    		• Packaging design plays a crucial role in customer attraction
    		•  Spirits majors eye packaging to attract youth & women
    Source: Economic Times
     
    		• DTH sales to cross Rs 1K cr in next fiscal
    		• Wanted: 3 sponsors for IPL
    		• Titan to open 100 eyewear stores, eyes prescription market
    		•  Future unveils Imported Bazaar in Hyderabad
    Source: Business-Standard
     
    		• Car makers shift gears to pep up marketing strategies
    		• Ghost clicks at the e-banquet
    Source: Financial Express
      
    		• Laptops dominate IT advertising
    		• Lingerie brand Amante bets big on India
    		• Zee, Star TV gear up for big showdown this summer
    		• Lenovo unveils new PC brand ‘Idea’
    		• SRK, Katrina Kaif top in mobile content downloads
    Source: Hindu Business Line
     
    		• mGinger bets big on mobile advertising
    Source: TelecomTiger
     
    		• AOL Promotes Clarizio To Lead Advertising Division
    Source: eBrandz
     
    International News
    		• Moonves Says CBS Can Weather Recession
    		• Walgreens Picks Butler for In-Store Clinics
    		• Nissan's Top Marketer Exits
    		• AOL to Acquire Bebo for $850 Mil.
    Source: Ad Week
     
    		• Zenith Subscribes to Nielsen Out-of-Home Report
    		• Starcom Sets Upfront Rules for TV Negotiations
    		• Nielsen: Coke, Home Depot Get Highest Viewer Feedback
    Source: Media Week
     
    		• Sports Take Ad Spend Hit
    		• Paul Mitchell Continues to Be Brave
    Source: Brand Week
     
    		• Agua Caliente ad agency wins awards
    Source: Casino City Times
     
    		• Turkey: Ajda Pekkan lands major advertising deal
    Source: esctoday.com
    		• Qualcomm buys targeted mobile advertising specialist
    Source: Yahoo
     
    		• MTV in Cambodia 3G, Japan ads
    Source: Hollywood Reporter
     
    		• WSJ.com Plans Changes Despite Soft Online Ads
    Source: Editor & Publisher
     
    		• Canada to Release Green Advertising Guidelines
    Source: GreenBiz
     
    		• Stop caricaturing chimps, advertisers told
    Source: The Independent
     
    		• Mobile video ads to be served on The Weather Channel
    Source: BizReport
     
    		• McKee Wallwork wins big at Addy Awards
    Source: Bizjournals.com
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