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MUMBAI: Cinemax India Ltd plans to have ten
food courts and gaming zones by 2009.
As
part of this strategy, the cinema theatre chain
has launched its new gaming zone called Giggles
at Eternity Mall in Thane.
"We will have six food courts and gaming
zones in the next three months," says Cinemax
VP marketing and programming Devang Sampat.
The
gaming zone and the food court at Thane will
be in the same floor so that customers can avail
the facilities under one umbrella. "All
kinds of games are available here at Giggles
ranging from bungee jumping to computer and
video games. We have just started off with the
game zone and we will very soon be bringing
in the food court at Thane too," says Sampat.
Cinemax
has occupied four spaces - at Rajkot, Ahmedabad,
Baroda and Nagpur - where they will be introducing
the gaming zones and food courts.
"Giggles
and the food courts will next be seen in Iscon
Mall (Ahmedabad), Devarch Mall (Nagpur) and
Eternity Mall," says Sampat.
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