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UAE’s Arab Digital launches Hallmark Channel

Indiantelevision.com Team

(13 March 2008 4:30 pm)

MUMBAI: Arab Digital Distribution (ADD) has added family entertainment channel Hallmark to its Pehla, Firstnet and ART packages for free of cost.

Pehla is the bouquet of Asian entertainment channels while Firstnet clubs togetherr international entertainment channels. ART is the collection of Arabic entertainment channels available in Middle East and North Africa.

Hallmark Channel is part of the NBC Universal Global Network family and delivers top dramas and a broad range of genres 24 hours a day.

ADD EVP and group strategy and planning Vinod D'Mello said, “The inclusion of NBC Universal Global Network’s Hallmark Channel in the Pehla, ART and Firstnet packages is part of our continuous efforts to provide our viewers with some of the finest television programmes through the inclusion of high quality entertainment channels to the existing bouquets. Such additions enhance the value of these packages, while simultaneously satisfying the diverse entertainment needs of the audience.”

NBC Universal Global Networks Managing Director (CEE) Colin McLeod said, "We're thrilled to be working with ADD and look forward to developing our business in this growing market. The launch underscores NBC Universal Global Networks’ ambitious expansion plans and the international popularity of our brands. With premieres of some of the most lauded made-for-TV movies and drama series in the world Hallmark Channel really does offer the audience a unique and compelling proposition.”