Indiantelevision.com Team

(13 March 2008 2:30 pm)

NEW DELHI: Ahead of its launch in Sri Lanka, Airtel has appointed Madison Media, Sri Lanka, as its Media AOR for that country.

Airtel had evaluated only two agencies in Sri Lanka - Mindshare and Madison.

Airtel director marketing & communications Gopal Vittal said, "Madison Media has been a strong partner and has played a part in Airtel's success story in India and we are confident that they will extend the same strong support in Sri Lanka too and deliver all that it takes to make us succeed there."

Added Madison World CMD Sam Balsara: "We are delighted on hearing Airtel's decision and are confident that the Madison way in Media will work in Sri Lanka too. If P&G gave us a head start in Media in India, Airtel is doing that in Sri Lanka."

Last week, Madison Media won a Valuable Partner Award from Airtel, in the Category of Marketing Support from among five contestants.

Airtel recently announced its commitment to invest approximately $200 million in setting up and expanding its operation in the country over the next five years.

Madison Media is a part of Madison World. It has specialist units in creative, outdoor, PR, retail, rural, entertainment, mobile and Sports.

Madison also handles Airtel India, along with other Bharti Mittal group of companies.