10 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 27








Special Report

Where is the 'News'?
 Are Hindi news chnnls devoid of "news" in its truest form? A content analysis reveals something more.

 

Media, Advertising & Marketing Watch
Zee plans to launch Bengali movie channel
 Zee Entertainment and Enterprises Ltd plans to launch Bengali movie channel, much along the lines of Zee Talkies for Marathi market; no plans to come out with regional music channels.

Reliance names IPL team Mumbai Indians; eyes break even in 3 yrs
 Mukesh Ambani's Mumbai franchise of Indian Premier League has been named Mumbai Indians; Reliance, which has paid $111.9 mn for the franchise, says it will break even in 3 years.

SRS Cinemas parts ways with PVR; to open 100 screens by FY'09
 PVR Ltd dissociates from SRS Cinemas; SRS plans to expand own brand with 100 screens by end of next fiscal.

Indian ad agencies fail to execute good ideas: Dabral

BSNL awards cinema advertising contract to DBase4Media

Hero Honda extends IPL co-sponsorship; 5-year deal for $22.5 mn

Cadbury launches new campaign for Halls

Beckham signs pen advertising deal

Clio Awards 2008 accepts applications for Future Gold

Jennifer Linn joins Nickelodeon as SVP of brand marketing

ICL winner to get Rs 25 million

IEC extends agreement with Asian Volleyball Fed

Reliance, INX join CASBAA as corporate members

TV Ratings
Top 10 Programmes (17/02/2008 to 23/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/02/2008 to 23/02/2008)
Zee TV
Star Sports
Star Plus
Sun TV
DD1
Sony Entertainment TV
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• McCann follows Lowe out of awards
    		• GMR to unveil IPL's 'Delhi Daredevils' campaign on Monday
    		• RIL plans makeover for Mumbai Indians owner
    		• Creative freedom
    Source: Economic Times
     
    		• Mobile services out-pitch soaps and shampoos on TV
    Source: Hindu Business Line
     
    		• ICL runs into P’kula admn wall
    Source: Indian Express
     
    		• ICL to be shown live in Pakistan
    		• IPL will be a super hit: Tendulkar
    Source: Hindu
     
    		• TVS Motor drives into 3-wheeler market with King
    		• Sachin as Krishna, Mukesh’s IPL team has Sudarshan Chakra
    Source: Financial Express
    		• STAR signs up 5 sponsors for SRK show
    		• ICL ups prize money, matches IPL
    		•  TVS launches its first three-wheeler
    Source: Business-Standard
     
    		• Dabur Glucose to sponsor ICL Mumbai team
    		• ICL means millions too
    		• Explain ads on pedestals, says court
    		• The making of Crollywood
    Source: DNA
     
    		• Goafest proves advertising is still fun
    Source: Sify
     
    		• Blaster and Badshah
    Source: Times of India
     
    International News
    		• Google 'may bring TV Ads service to UK'
    Source: Bigmouthmedia News
     
    		• BBC pulls sponsorship website
    Source: Guardian
     
    		• Airborne Brand Can Stay Healthy, Experts Say
    		• Ideocracy, Adecco Expand Relationship
    		• AOL, CBS Radio in Web Accord
    		• Anti-Piracy Act Passes Hurdle
    Source: Ad Week
     
    		• GMFA loses contract for HIV prevention ads
    Source: PinkNews.co.uk
     
    		• Telegraph Media hires start-up ad agency
    Source: Guardian
     
    		• Phone ads developer makes £2m funding connection
    Source: The Herald
    		• Sri Lanka advertising industry eye the web
    Source: Lanka Business Online
     
    		• ASA turns down requests to investigate Vauxhall ad
    Source: Marketing Week
     
    		• AOL, CBS Team Up For Radio, Advertising
    Source: Washington Post
     
    		• Sifting the data on Web audiences
    Source: IHT
     
    		• ESPN Star sports renews rights for golf’s Masters
    Source: www.sportbusiness.com
     
    		• Bango Statistics Highlight Importance of Targeting Ad Spend
    Source: www.macroworldinvestor.com
     
    		• Girl in Clinton Ad Supports Obama
    Source: AP
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