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MUMBAI:
After rolling out Zee Talkies to address the Marathi market,
Zee Entertainment and Enterprises Ltd (Zeel) is planning to
launch a Bengali movie channel.
"We
are thinking of launching a Bengali movie channel. This will
help us create a wider bouquet in that local market,"
says a senior executive in Zeel.
In
the regional space outside the southern belt, Marathi and
Bengali are two large markets.
Zee's
strategy is to pack the main regional language markets with
a GEC (general entertainment channel), a news and a movie
channel. "We have created such a combination in the Marathi
market. We are planning to repeat this in the Bengali market,"
says the executive.
Kalanithi
Maran's Sun Network has adopted such a strategy in the southern
states, adding GEC, movie, news and music to the list. But
Zee is not thinking of language music channels. "We don't
see music channels being viable in these markets," the
executive adds.
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