28 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 97








Special Report
Big fight is in Hindi GEC middle rung
 Hindi GEC: Star Plus and Zee fight for top position; Sony, Star One & Sahara One contendors for third spot.
 

Media, Advertising & Marketing Watch
Jump Games ties up with Manchester United
 Reliance Ent’s mobile gaming unit Jump Games makes step towards becoming major player within mobile entertainment arena globally.

Vir Sanghvi quits INX, to announce new news channel 'very soon'
 Vir Sanghvi finally exits INX group; slated to announce the opening of another news channel very soon.

DishTV subscriber base at 2.7 million
 DishTV adds 297,000 new subscribers during Q3, up from 278,000 additions in Q2; posts Q3 net loss of Rs 1.16 billion.

DishTV to access retail market in new alliance with Future Group

Zee News Q3 operating revenue up 38.6 % at Rs 955 million

Media ads push FMCG, penetrating rural, semi-urban areas

New study underscores critical and evolving role of the CCO

HUL launches Lux Provocateur with Aishwarya Rai Bachchan

Microsoft appoints Maya Hari as consumer marketing head

Xerox redesigns its logo

Disney Channel's 'My School Rocks' winners to star in 'High School Musical 2' song

Padm Shri for Barkha Dutt, Rajdeep Sardesai, Vinod Dua

Media coverage of child abuse: child rights panel consulted

Sony to offer Interactive World Cup on PlayStation 3

TV Ratings
Top 10 Programmes (06/01/2008 to 12/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/01/2008 to 12/01/2008)
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Top of the Mind | Flying high on brand recall
    		• Outdoor advertising to keep pace with consumers on the go
    		• Kellogg School Corner | What else is in your ad spot?
    Source: Livemint
      
    		• TV ads that punch life and more…
    		• Ad canvassing
    Source: Hindu Business Line
      
    		• FM radio expansion hits small-town hurdle
    		• `Gaming deal with Man U takes us global`
    Source: Business-Standard
     
    		• Force India to launch 2008 car in Mumbai
    		• Americans prefer Indian products to Chinese: study
    		• Horlicks variant for women to drink rest of the market share
    Source: Financial Express
     
    		• Speciality may acquire local brands
    Source: Times of India
    		• IPL open to global sponsors for title bids
    		• Advertisers are banking more than ever on Super Bowl TV spots
    		• Brand Esprit gears up for new products
    		• Brands ready to board autorickshaws for marketing
    		• Indian Derby to market Whyte & Mackay brands
    		• ADAG ties up with Manchester United as their mobile games partner
    		• BCCI ensures nearly $1 bn riskless income from IPL
    Source: Economic Times
     
    		•  WPP to buy majority stake in Encompass
    Source: DNA
     
    		•  King Khan earns more from ads than movies
    Source: Zee News
     
    		• Amar Chitra Katha, Tinkle to entertain kids on Net
    Source: CNN-IBN
     
    International News
    		• Google CEO bullish on mobile Web advertising
    		• Legal file-sharing service touts free music with ads
    Source: Reuters
     
    		• Hoyts backer has its eye on UK theatre ad group
    Source: The Australian
     
    		• $70 Mil.+ Carnival Biz Goes Into Play
    		• Cadbury Schweppes Taps Initiative
    		• OgilvyOne Scores With Sears
    		• Biegel's Suit to Proceed
    Source: Ad Week
     
    		• Yahoo! Dumps Brand Universes
    		• Wal-Mart's 'Green' Strategy May Include Selling Hybrids
    		• Marketing Vet Joe Eberhardt Named LexisNexis Global CMO
    Source: Brand Week
     
    		• Hit man allegedly sought in Craigslist ad
    Source: CNET News.com
     
    		• Letting consumers do the work
    Source: IHT
    		• Companies banking on Super Bowl ads
    		• Comcast to Pull Plug on Asian Channel
    Source: Yahoo
     
    		• IGA Worldwide wins in-game ad contract with CyberSports
    Source: DM Europe
     
    		• Survey: Digital TV spells rising ad views
    Source: Digital Spy
     
    		• AT&T Advertising & Publishing Announces New Research Strategy for 2008 and Beyond
    Source: CNNMoney.com
     
    		• Internet marketing and advertising conference in Iceland
    Source: Multilingual Search
     
    		• Telstra inks mobile phone ads agreement
    Source: The Australian
     
    		• 'Sexual' Charlie's Soda ad is branded indecent
    Source:New Zealand Herald
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