Indiantelevision.com > Media, Advertising & Marketing Watch > Hindustan Unilever launches Lux Provocateur with Aishwarya Rai Bachchan

 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
Hindustan Unilever launches Lux Provocateur with Aishwarya Rai Bachchan
 

Indiantelevision.com Team

(25 January 2008 4:00 pm)

 

MUMBAI: Hindustan Unilever Ltd (HUL) organised a glitzy event to launch their latest offering Lux Provocateur in the city today at the hands of Lux ambassador Aishwarya Rai Bachchan. A seductive bathing bar with a bold fragrance, Lux Provocateur reminds one of black roses and violets, says an official release.

Launching the Lux Provocateur, Rai Bachchan said that the black soap bar was reminiscent of a bygone era of delicate, elusive scents, and of women who seductively commanded attention by their mystery.

Speaking on the occasion, HUL marketing manager for skincare products Srikanth Srinivasamadhavan said, "Lux has always focused on providing something unique to its consumers. The launch of Lux Provocateur is another leap in that direction. Provocateur is a special creation, a product that calls for attention by its uniqueness in content, fragrance and colour."

Constructed on a 'fairyland' theme, the launch was redolent with the fragrance of black roses and violets, and saw a dance recital by Sandeep Soparkar and Jesse Randhawa, adds the release.

 
Go to Top
Click for MAM Stories Archives
 
Also Read: