25 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 96








Media, Advertising & Marketing Watch
Raj TV to launch Hindi entertainment and English news channel
 Raj Television Network firms up plans to launch a Hindi entertainment channel and an English news channel by the end of the year.
 

Ad Pick
'The times they are a-changin' - Canara Bank's new TVC
 A traditional middle-class South Indian housewife is burning the midnight oil to learn Punjabi as her husband goes to sleep. Twhada naam ki hai, she says like a diligent learner, repeating twhada, which means "yours."

Other Media, Advertising & Marketing Watch
IPL franchise rights bidder winners announced
 Mukesh Ambani gets Mumbai; GMR Group Delhi, Shah Rukh Khan Kolkata; Vijay Mallya Bangalore; Deccan Chronicle Hyderabad; India Cements Chennai; Ness Wadia/Preity Zinta Mohali; and Emerging Media goes to Jaipur. Three bidders disqualified.

NDTV embarks on world cinema adventure with NDTV Lumiere
 NDTV Lumiere is all set to take Indian cinema lovers on a world cinema journey; to offer the best in world cinema across different platforms.

Special Report
Viewers looking for FM feel in visual space?
 Mighty players like MTV, Channel [V] losing relative shares while 9XM shows unprecedented growth in a short span.

ABC ties up with Marvel Comics to push 'Lost'

Ford India launches new TVC for Ford Fiesta

Dhoni signed on as FritoLay's new brand ambassador

Sandeep Madan to lead Delhi ops of Rediffusion | DYR

TBWA\ India hires Rajesh Kochhar

Cartoon Network hires Nick's Pitt

Cable operator arrested for pirating Neo Sports signals

Dentsu partners with Focus Media for net ad firm in China

Sony Ericsson launches FM-AM radio-mobile handsets

TV Ratings
Top 10 Programmes (06/01/2008 to 12/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/01/2008 to 12/01/2008)
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• High ad spends to strengthen FMCGs rural footprint
    		• Future Media scouting for picks in digital signage
    		• Mukesh, Mallya, SRK now IPL team owners
    		• DTH players to limit number of new channels
    		• DaimlerChrysler India to be renamed back to Mercedes-Benz
    Source: Financial Express
     
    		•  IMImobile announces Ad-Ring, the First Fully Integrated Mobile Ad Platform
    Source: www.mobiletor.com
     
    		• IPL franchisee will not make money initially
    Source: Times of India
      
    		• Pyramid Saimira to invest Rs 250 cr in media SEZ
    		• Shyam Equities picks up 20% in INS
    		• Entertainment Network re-rated
    		• Twenty20: IPL reaps a bumper with Rs 2,800-cr bids
    		• Dhoni is FritoLay brand ambassador
    		• Leading leather brands eyeing India
    Source: Hindu Business Line
    		• Starcom bags maximum media accounts
    		• No. 1 McDowell's or Royal Challenge to be Bangalore IPL team sponsor
    		• IPL takes Bollywood to the cricket field
    		• SRK, Preity Zinta, Ambani, Mallya win IPL bids
    Source: Economic Times
     
    		•  Bird flu awareness campaign to be launched on radio, TV
    Source: Mangalorean
     
    		• Mediaedge:cia global chiefs bullish on India
    		• Metlife goes for brand repositioning
    Source: Livemint
      
    		• IPL match deal seems sweet for franchise owners
    		• Seen a webisode lately?
    		• NDTV launches NDTV Lumiere
    Source: Business-Standard
     
    International News
    		• M6 chief against more tax on French TV advertising
    Source: Reuters
     
    		• Nielsen to Launch VOD Service NORA
    		• MTVN's Logo to Roll Out Video Blogs
    		• Publicis Loses Digital Exec Pahade
    		• Study: Mobile Media Users More Receptive to Ads
    		• Survey: TV Viewers Show Interest in Interactive Ads
    Source: Media Week
     
    		• ONDCP to Intro 'Dealer' on Super Bowl
    		• 4A's Poised to Name Hill
    		• More Miller for Mother, Jacobson
    		• Berman Tops MySpace Content, Marketing
    Source: Ad Week
     
    		• CBS launches advertising-supported music site
    Source: Financial Times
     
    		• Dannon Sued Over False Advertising
    Source: eFluxMedia
    		• Advertiser sues Don Imus for unscripted comments
    Source: Yahoo
     
    		• Fox Won’t Sell Super Bowl Ads to Candidates
    Source: TV Week
     
    		• Shoe firm launches 'mini-Tokyo' TV ads
    Source: Guardian
     
    		• AdStar and Relevantis Collaborate on Mobile Advertising Initiative
    Source: CNNMoney.com
     
    		• Sarkozy wants a French BBC with no advertising
    Source: Times Online
     
    		• Jagermeister ad criticized for sexism
    Source: UPI
     
    		• PepsiCo Super Bowl ad features silence
    Source: AP via MSN Money
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