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MUMBAI:
The BCCI's Indian Premier League team franchise rights winners
have been announced.
They
are as follows: Mumbai has gone to Mukesh Ambani's Reliance
Industries; Delhi to GMR Group; Kolkata to Bollywood badhsah
Shah Rukh Khan's Red Chillies Entertainment; Bangalore to
Vijay Mallya's UB Group; Hyderabad to Deccan Chronicle; Jaipur
to Emerging Media; Chennai to India Cements; and Mohali to
Preity Zinta and Ness Wadia.
A
total of 14 bids came in the final list, of which three -
ICICI Ventures, Kishore Biyani's Future Group and Sahara Hospitality
- were disqualified.
The
minimum bid price for the eight team franchises was $50 million
but all the IPL bids were well over that with the highest
being for Mumbai at $ 111.9 million.
GMR
got Delhi for $ 84 million, Mumbai was won by Mukesh Ambani
for $ 111.9 million, Chennai went for $ 91 million, Bangalore
for $111.6 million, Mohali for $ 76 million, Jaipur for $
67 million, Hyderabad for $107.01 million and Kolkata for
$75.09 million.
Each
Franchisee bid can own teams in any eight of the 12 cities
that satisfy the eligibility criteria. The next step involves
the players. The BCCI says that IPL has contracted the top
80 players according to the ICC rankings. The IPL player auction
will be held next month and will allow each franchisee to
bid for the Indian team and overseas players contracted by
the IPL. A maximum of eight overseas players will be allowed
per Franchisee.
Each
franchisee has the right to market their team sponsorship
rights. The franchisees, in consultation with IPL will finalise
the appropriate names for the teams. Team names will be associated
with the city or area they are based in. All teams will play
one Home and one Away match against each of the other participating
teams.
In
addition to the marketing benefits that accrue to IPL Franchisees,
each Franchisee will have a share of central revenues and
local revenues. The franchisees will get 80 per cent of TV
revenues in the first five years and 60 per cent from the
next five. The franchisees will also get 60 per cent of sponsorship
revenues. The BCCI adds that the franchisees will get all
local revenues. These will come from many sources including
gate revenues, franchisee shirt sponsorship, local sponsorship,
licensing programme and uniform merchandising.
In
terms of IPL sponsorships, the BCCI will look for a title
sponsor, 4-6 Official Partner sponsorships, Umpire sponsorships
and IPL Team Uniform supply.
The
tournament will begin on 18 April. There will be 59 matches
spread over 44 days, with two matches every Saturday and every
Sunday The tournament will culminate with semi finals and
the Grand Final, all played in one city over one weekend All
matches will be played under floodlights which is television
prime-time. In terms of production the BCCI says that four
crews will cover the IPL using the latest equipment and standards.
In
terms of marketing of the IPL it had sought presentations
from world class advertising agencies for selection as its
creative agency and then chose Ogilvy. Mindshare will be doing
the media planning/buying.
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