India VP (marketing, sales and service) Scott McCormack said,
"Since its launch in India, Fiesta has been recognised
for its best in class performance, drivability and handling.
There is a strong pride of ownership in Fiesta and owners
usually like to drive their cars themselves."
the latest phase of Fiesta communication, the brief to our
creative agency JWT was to create a commercial that cuts through
the regular clutter of feature or style led advertising,"
JWT's scriptwriter Ashwin Parthiban said, "This TVC goes
beyond demonstrating the features and actually showcases the
bond between the driver and his Fiesta."