27 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 19









Adex Analysis

Overview of real estate sector ads on TV in 2007
Real estate industry advertising has seen a growth of 73% in TV advertising during 2007 over 2006 - AdEx Analysis.

 

Media, Advertising & Marketing Watch
UTV Movies gets 250 titles, plans Rs 300 mn promo
UTV Movies acquires 250 titles including Halla Bol and Aap Ka Suroor; sets aside Rs 300 million for promoting the Hindi movie channel.

Trai recommendation on FM radio under study: Govt
Government says it is studying the recommendation by the Telecom Regulatory Authority of India that private FM radio channels should be permitted to broadcast news.

Ficci for 10-year tax holiday to animation, gaming sector
Ficci wants animation, gaming & VFX to be given 10-year tax holiday; budget 2008-09 should also do away with service tax.

Marico partners Zapak to launch gully cricket game

Ravi Kiran takes charge of Starcom's Southeast Asia ops

Gitanjali sings JV with Italian firm for luxury brand stores

SC dismisses Percept's case against Yuvraj

Cadbury launches Cadbury Lite for people with diabetes

Tourism New Zealand launches communication campaign

Horizon Media forms new unit for creative media solutions

Boston Analytics unveils quantitative marketing research

Mighty Oak renews ad sales deal with SPT

Eros launches ad supported free on-demand content

Soft toy manufacturer Hanung forays into retail

Star Plus to fight with 'Mahabharata'

BBC Worldwide strengthens India team

UK broadcaster Setanta bags IPL rights for 5 years

ESS renews deal with Australian Open for 7 years

IBN Lokmat set for launch by March-end

Input Media to produce Intl Super Signal for French Open

Sky Italia bags rights for 2012 Olympic Games

TV Ratings
Top 10 Programmes (10/02/2008 to 16/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/02/2008 to 16/02/2008)
Star Sports
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Mirchi Kaan Awards: Most definitive award show for radio ad
  • ITC mulls more lifestyle stores, ties up with design cos
  • Honda aims to drive sales growth with new Accord
  • Strawberry Frog to sell Mahindra Scorpio in US
  • Insurers in a spot over covering IPL injuries
  • Bawdy copy: A proper contract
  • ET Hindi: The pink of wealth
  • Brand launches
  • Constantly shifting gender lines adding to marketer's burden
  • Get trained to face real market
    Source: Economic Times
     
  • Company spats spill over into public arena
  • This week’s buzz on ad and media folks
    Source: Livemint
     
  • HUL leads price hikes in shampoos, detergents
    Source: DNA
     
  • Foreign content gets Hindi makeover
  • `Panchvi pass` to fetch Rs 18 cr from callers
  • Private news stations beam into North-East
    Source: Business-Standard
      
  • Rediffusion / DYR to set up LG wing as JWT, Contract plan special units
  • Posco marking presence through marketing tie-ups
  • TVS to relaunch Flame, litigation with Bajaj to go on
    Source: Financial Express
      
  • Scrap sales, service taxes on online advertising
  • LMG Brands mulls sourcing from India
  • ESPN STAR Sports gets Australian Open rights for 7 more years
  • Radio broadcasting should be removed from service tax
    Source: Hindu Business Line
      
  • Newspaper ad leads to MNS General Secretary's arrest
    Source: Hindustan Times
     
  • TVS Motor to launch Flame motorcycle with single-spark plug ignition
    Source: The Hindu
     
    International News
  • GroupM Interaction N.A. Names John Montgomery COO
  • Horizon Creates New Marketing Unit
  • ANA, 4As: Nix Net TV Integration Fees
    Source: Media Week
     
  • Y&R Taps Leader for LG
  • McAndrews Presses Case for 'Microhoo!'
  • Web Ad Spending Rose to $6 Bil. in Q4
  • Coldwell Banker Returns to Roots
    Source: Ad Week
     
  • Future PS3 titles to include in-game ads
    Source: Digital Spy
     
  • Advertisers Want to Talk to Networks About Ditching Integration Fee
    Source: TV Week
     
  • Coldwell Banker Returns to Roots in Humorous Campaign
  • ABC Shows On VOD Almost Free. The Catch? Must-See Commercials
    Source: Brand Week
  • Google sinks on internet ad-slump fears
    Source: Daily Telegraph Australia
     
  • Advertising.com Founder Gets $15M for New Video Venture
    Source: Mashable
     
  • Seven's Media Earnings Climb 10% on Higher Advertising Sales
    Source: Bloomberg
     
  • Adconion Media Group Raises Record $80M Venture Round
    Source: FOXBusiness
     
  • ISP ad deal triggers ‘spyware’ fears
    Source: Broadband Genie
     
  • Bahrain bans F1 tobacco advertising
    Source: ArabianBusiness.com
     
  • CBS Radio CEO sees 'confidence' among advertisers
    Source: MENAFN

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