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"With
the increase in demand for digital distribution
and on-demand consumption of content by
users, this innovative step will help users
take advantage of the absolutely free-of-cost
instant access to the exclusive Eros movie
content," added Eros International
VP of sales & new media Kumar Ahuja.
This
advertising supported free viewing will
allow users to watch the Eros video content
as a completely free stream. The video stream
will be supported by periodic advertisements,
a model similar to the television model.
For users wanting to download and watch
movies as a rental without advertisements,
Eros has a paid download model where movies
expire after first play. Alternatively,
users can also download and own the movie
to watch through Eros' paid downloads to
own model format.
Eros
is also in the process of working with other
studios and content owners to offer additional
Bollywood titles as well as TV content on
the Eros platform. Currently, the Eros roster
of blockbusters includes recent releases
like Om Shanti Om, Partner,
Namastey London, Cheeni Kum,
Provoked, Gandhi My Father,
Heyy Babyy and more.
Eros, which has a 51 per cent stake in Tamil
film giant Ayngaran, will also be adding
Tamil content as part of the advertising
supported free online content.
Unlike TV where brands pay for ads by reach
of station, advertisers here would only
pay for ads that have been viewed by a person
on the Eros platform, making sure that every
dollar spent results in views of the ad,
says the company.
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