Volume growth in overall Real Estate Industry.

• During 2007, Real Estate Industry saw a growth of 73 per cent on TV compared to 2006.

• During 2007, Q2 and Q3 accounted for more than 55 per cent share of overall ad pie of Real Estate Industry on TV.
• Real Estate advertising has seen a drop during the last quarter of 2007 compared to 2006.
  

• During 2007, Real Estate advertising had the largest share of 91 per cent followed by Public Issue advertising with 8 per cent share.
• Top three Real Estate firms which came up with Public Issue in 2007 were DLF Group, Omaxe Ltd and HDIL.

Maximum growth of three times in Real Estate firms advertising on TV during 2006 over 2005. Top advertisers of Real Estate on TV.

Arun Dev Builders Ltd and Suncity Projects Ltd shared the first rank whereas M-tech Developers Pvt Ltd and Omaxe Ltd had close competition for the second rank during 2007. New advertisers of Real Estate sector on TV.

Vigneshwara Developers Pvt Ltd, IRB Infrastructure Ltd and Puravankara Project were the top three new advertisers of Real Estate category on TV during 2007. Average ads/day for the Real Estate players on TV.

Real Estate firms saw a rise of 74 per cent in average advertising frequency on TV during 2007 compared to 2006. Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)