22 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 16










Media, Advertising & Marketing Watch

Microsoft launches digital ad solutions in India
 Microsoft launches Digital Advertising Solutions in India; to connect advertisers with publishers, it ties up with Bollywood Hungama, Equity Master, HDFC Securities and Facebook.

 

Ad Pick
'Dimaag ki batti jala de' - Mentos' new TVC
 Famous poet and writer Martin Dansky once said, "Change is at the very core of evolution and without it, all creatures would look alike and behave the same way." Mentos mint's new TV commercial is here to prove the same.

Media, Advertising & Marketing Watch
UTV channels to be available on Sun's DTH platform
 UTV Global Broadcasting inks deal with DTH service provider Sun Direct to carry its five channels; Bindass, Bindass Movies and World Movies will be immediately available on the platform

Channel [V] to make first 'live' Bollywood movie
 Channel [V] to make 1st 'live' flick Andaz Apna Very Hatke starring Neha Dhupia; to shoot & release it on 2 March.

UTV grosses Rs 385 million worldwide in opening weekend
 UTV Motion Pictures asserts Jodhaa Akbar grosses Rs 385 million worldwide in opening weekend.

Thums Up to launch summer campaign with Akshay Kumar

Big Music to promote home video launch of Welcome

Singapore goes heavy in promoting tourism

Sony BMG gets music rights of 'Jannat'

CNBC-TV18 revamps weekend programming

Amrita TV to air finale of Super Dancer Junior live

Internet music radio listenership up 26% in the US: Report

DHX Media signs licensing deal with Cartoon Network
Disney appoints Amselem as SVP for channel distribution in EMEA

FXLabs partners Zapak, Sify to launch game Agni

Indiagames, Metaflow ink licensing agreement

GlobeCast extends deal with IEC for sports marketing

TV Ratings
Top 10 Programmes (03/02/2008 to 09/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (03/02/2008 to 09/02/2008)
Zee TV
Star Plus
Sun TV
Star Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ishant opens a new innings in ad deals
    		• Reckitt, HUL in legal tussle over TV ad
    		• Dentsu hauls Fedders to court over dues
    		• GSK Consumer to launch more health supplements
    		• Mecca of cricket
    		• Farrell to make India foray
    		• Endorsing luxury hotel brands
    		• NEWSMAKER: Mahendra Singh Dhoni
    		• Essar mulls own mobile brand, eyes Asian market
    		• The Economist eyes Indian edition
    Source: Business-Standard
     
    		•  Yuvraj to endorse Lifebuoy for Rs 2 crore pa
    		•  Reliance Retail eyes franchisee route to ramp up business
    		• JD(U) calls IPL obscene demonstration of money-power
    		• Microsoft targets sizeable online ad market
    Source: Economic Times
     
    		• Surprise attacks that sponsors should guard against
    Source: The Hindu
      
    		• Dentsu moves HC against Fedders Lloyd
    		• Tanishq launches Jodhaa Akbar jewellery collection
    		•  IPL bid: Franchise faces tough year
    		•  Times of India's 'Lead India' campaign a success
    		• Icons proved a handicap, complain IPL franchisees
    		• Dhoni: Where six appeal meets sex appeal
    Source: Times of India
      
    		• ‘Advertising is about persuading, not about selling’
    		• FabIndia to open 250 stores by 2010 by investing around Rs 200 cr
    		• Tata Motors launches 'Sumo Grande'
    		•  Jairaj Projects' brand ambassador
    		• Godrej launches mattress range
    		• HC restrains Dabur on Glucose D
    		• Govt, DTH players to discuss interoperability of set-top boxes
    Source: Hindu Business Line
     
    		• IPL brings in big money, but can it change cricket?
    Source: CNN-IBN
     
    		• Facebook ad inventory in India
    		• Microsoft launches digital advertising platform
    		• Ads give local networking sites the pass
    Source: DNA
      
    		• Microsoft launches digital advertising platform
    		• IPL’s ‘auction of a lifetime’
    		• IPL franchisees set to turn cricket into entertainment
    		•  Potter dodges China ban on horror audio, visual products
    Source: Financial Express
     
    International News
    		• Google Extending InVideo Ads to AdSense Net
    Source: Media Week
     
    		• Reed Puts Trade Books on the Block
    		• CBS Rolls Out Classic TV Online
    		• Boost Refines Brand Image
    		• Sun-Maid Selects TargetCast
    		• Clios to Honor Serpa
    Source: Ad Week
     
    		• Al Jazeera wins Uefa Cup broadcast rights
    Source: www.arabianbusiness.com
     
    		• Ditka Does Spots For AFL, 'Da-scover' Card
    		• Gillette Sharpens Focus on Venus Embrace
    		• Starbucks Coffee Runs Cold
    Source: Brand Week
     
    		• Tootie Pie Company Wins Gold ADDY(R) Award
    Source: CNNMoney.com
     
    		• Disney reclaims Toy Story license
    Source: www.gamespot.com
    		• Beijing is China's largest advertising market
    Source: China Daily
     
    		• Internet surpasses magazines for ad spending
    Source: Asahi.com
     
    		• Map Advertising Platform Unveiled by Relevantis
    Source: Mobile Magazine
     
    		• Intuit profit falls as ad spending rises
    Source: Reuters
     
    		• Google generated $2.53 billion in advertising sales from UK in 2007
    Source: MarketWatch
     
    		• IAB Digital Video Committee Discusses Video Ad Challenges
    		• Yahoo! Begins Selling Two New Video Ad Formats
    Source: ShootOnline
     
    		• Global TV campaign encourages public transport to combat climate change
    Source: Australasian Bus and Coach
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