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MUMBAI:
A recent research by AccuStream iMedia found out that music
radio online (live streaming channels and individual track
plays) generated 4.85 billion total listening hours in 2007,
which is 26.1% up over 2006.
The
total listening hours averaged 404.2 million hours per month
in 2007 (excluding downloaded music) compared to 320.5 million
hour in an average in 2006, which included leading music subscription
services such as Napster, Yahoo Music and Rhapsody.
Shoutcast
(owned by AOL) remains at the top in the music radio segment
in the US with 48.4 per cent of total listening hours for
the year, followed by Clear Channel Online, Yahoo Music, AOL
Radio Networks and Pandora.
The
report also contains finalized ’07 revenue estimates
for streaming audio and video advertising sold against usage.
Internet
music radio ad billings came at $80 million in 2007 for audio
ads, which is 194 per cent up over the $ 26.9 million generated
in 2006. Adding another $ 12–15 million generated through
video ads placed inside music channel environments, the market
was worth approximately $92 million in 2007.
The
medium’s visibility with advertisers has improved due
to online commitments made by terrestrial brands such as Clear
Channel and Citadel. But broadcasting remains concentrated,
with the top ten sites capturing 90+ per cent of total listening
hours monthly.
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