8 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 48








Executive Dossier

'We look at the IPL as a business and a media investment'
Interview with GroupM ESP managing partner Hiren Pandit

 

Media, Advertising & Marketing Watch
Miditech to foray into films, lines up four TV shows for the quarter
 Miditech is foraying into films with 'Amir', produced by UTV Spotboy; has also lined up 4 TV shows over the next three months including reality series Extreme Makeover on Sony.

LIC ups stake in Zeel to 7% via market purchase
 Life Insurance Corporation of India ups stake in Zee Entertainment Enterprises Ltd. to 7.08% through a series of market purchases; buys 2.71% of Zeel shares this year.

Eros to add muscle with 35 movie releases in 2008
 Eros International to have an unprecedented line-up of 35 releases in 2008; list includes Drona, Aladin and Yuvraj.

Pyramid Saimira to produce 52 films in 2008
Pyramid Saimira Theatre to invest Rs 350-400 million for 10 Tamil films in FY'09; earmarks total of 52 films this year.

Perspectrum elevates Rego to the post of COO

Sterling Media in UK’S PR week powerbook 2008

PR Solution bags SOM Group's media services

Walt Disney, CTC Media enter into licensing agreement

Zee Turner clubs Ten with Zee Sports

Amit Arora elevated to senior VP of One Alliance

Sun TV’s SFM to launch in Guwahati on 8 April

YouTube teams up with Rolling Stones

TV Ratings
Top 10 Programmes (23/03/2008 to 29/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/03/2008 to 29/03/2008)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Neo Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• ASCI pulls the plug on "dangerous" ads
    Source: IBTimes India
     
    		• Services sector ads on TV up 64% in 2007
    Source: Livemint
     
    		• ‘Regional players should invest in branding’
    		• Brand ‘newu’: Dabur Retail’s stores at RGIA
    		• Celebrity endorsement has little influence on decisions to buy
    Source: Hindu Business Line
     
    		• Post boxes to get a makeover soon
    		• Traffic picks up on blog street
    		• Homing in
    		• Gurgaon`s infra push pulls in firms
    		• The new age of innovation
    Source: Business-Standard
     
    		• Brands galore, but expensive wine is not yet hot for Indians
    		• ECB chief rules out England players from 2009 IPL
    		• IPL hullabaloo casts spectre over huge loss
    Source:DNA
     
    		• Editors Guild welcomes IPL decision
    		• Media norms for IPL matches relaxed
    Source: Hindu
      
    		• Net/SMS cos among top TV advertisers
    		• 'We’d rather focus on TRPs'
    Source: Times of India
     
    		• Cola majors slug it out with Youngistan in India
    		• Wal-Mart takes retail tips from P&G India
    Source: Economic Times
     
    		• IPL gets South Africa boost
    		• IPL backs down, lifts restrictions on coverage
    Source: Indian Express
     
    		• Debates, young minds jazz up Goafest
    		• The adman for Reagan and GM, dies at 75
    		• Of solar plexus and fire in the belly
    		• “We bring relevant products to the market”
    		• Pitching on solar power
    		• The supporting actor wore radials
    		• Bearing the stamp of luxury
    		• Ybrant Digital arm in JV with Swedish firm
    		• Godrej enters women's hygiene market
    Source: Financial Express
     
    International News
    		• Feds Sue News Corp. Over Indecency
    		• Coca-Cola Hunts for Social-Net Formula
    		• Future in Limbo, Yahoo! Rolls Out Ad Platform
    		• Nielsen Agrees to Acquire IAG for $225 Mil.
    Source: Ad Week
     
    		• TAB Adds Research Suppliers Perception, MAP
    Source: Media Week
     
    		• Nielsen’s VideoCensus Parses Online Viewership
    Source: TV Week
     
    		• NBC: Olympic advertisers unfazed by protests
    Source: Yahoo
     
    		• Chrysler Puts Customers in Charge
    		• Former VW CMO Gets Goosebumps
    		• Kraft's $100 Million Idea: Cream Cheese-Filled Bagels
    		• Deutsch/LA Wins Dr Pepper
    		• Marketers Size Up New Metric System
    Source: Brand Week
    		• UK online ad spend to overtake TV: report
    Source: Moneyweb
     
    		• Interactive agencies ramp up services
    Source: BToBOnline
     
    		• Yahoo Promises to 'Amp' Up Ad Platform
    Source: HispanicBusiness.com
     
    		• Middle East ad spending to rise 54% in three years
    Source: Business Intelligence Middle East
     
    		•  Bid TV launches £3m campaign
    		•  Uniqlo launches global t-shirt campaign
    Source: Marketing Week
     
    		• Samsung to Join Hands With YouTube
    Source: koreatimes
     
    		• TV fosters bad habits in children: study
    Source: Canada
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