Indiantelevision.com Team

(7 April 2008 6:30 pm)

MUMBAI: Evarist Rego has been elevated to chief operating officer (COO) of Perspectrum Consultancy, Percept Holdings' integrated marketing communication firm.

Evarist joined Perspectrum in 2005 as vice president and was responsible for starting up of the division along with the senior management of Percept Ltd.

"Evarist Rego's new role entails growth and expansion plans. He will be driving a new set of initiatives pertaining to IMC. Rego will be looking at the expansion of operations to destinations like Bangalore and Ahmedabad apart from handling the current Mumbai and Delhi operations," said Perspectrum CEO Debashis Das.

Besides being in charge of the all-India operations, Evarist is also actively involved in expanding the business and research team to offer a 360 solutions to Perspectrum's clients.

"I hope, with this new responsibility of running and diversifying offices to newer destinations and getting the right cross functional talent to run these varied businesses, I am able to provide our existing and prospective clients with a seamless 360 offering which is rich in consumer knowledge and optimal in media spends," stated Rego.

Evarist started his career at Pressman Advertising in 1992. Before joining Perspectrum Counsultancy in the year 2005, he was working with Linterland, a division of Lintas, as zonal manager, Mumbai.