7 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 47








Media, Advertising & Marketing Watch

Goafest: Leo Burnett, JWT reign at Abby 2008
Leo Burnett, JWT India bag two Grand Prix each and Mudra Communications one at the Abby Awards 2008.

Market trends presage potential chaos

 

India shining at MipTV
 Indian broadcasters, producers and distributors will turn out in droves when MipTV commences in Cannes famed on Monday, 7 April; strongest presence from India in MipTV's history.

Broadcasting sector favour FDI hike sans Zee, Reliance, Times
 Most stakeholders in broadcasting sector tell Trai they favour hike in foreign investment limits; those who oppose are Zee, Reliance and Bennett Coleman’s Times Now and Zoom.

IPTV has to build on VoD and interactivity
Video-on-demand and interactivity are the killer applications that could develop a market for IPTV in India.

Value for money big factor in India

Grey's G2 buys majority stake in Chataeux Hospitality

Planet fashion ties up i-mint for consumer rewards prog

Message is medium: Jon Wilkis

Mindshare shines at Goafest 2008 media awards

Big Street appoints GM operations for North & West zone

ICICI launches Global Indian Account with SRK

Escher Communications launches with 12 clients

Nickelodeon plans to produce new virtual worlds

Filmy to launch Sunday slot for kids

Goldstone Technologies to launch IPTV in India

Crest Animation in co-production deal with Lionsgate

TV Ratings
Top 10 Programmes (16/03/2008 to 22/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/03/2008 to 22/03/2008)
Star Plus
Zee TV
Sun TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Lowe CEO calls for high standards in creatives
    Source: Hindu Business Line
     
    		• New media begins to flex muscle
    		• Lowe India plans to add new business streams
    		• McCann on Gunn list of world`s top 50
    		• Be small, but effective: Wilkins
    		• `Mobiles phones next big ad avenue`
    		• `IPL photo coverage issue to be resolved soon`
    Source: Business-Standard
     
    		• Domestic hotels see sense in sculpting more brand tiers
    		• When ad becomes free entertainment, it pays
    Source:DNA
     
    		• ‘Ad agencies...should be very good at sharing best practice’
    		• IPG new ventures on anvil, no M&A plans
    Source: Livemint
     
    		• TOI Leads India at Goa ad fest
    		• JWT India wins 30 awards at 41st Abby show
    		• SRK caught between IPL & 'Paanchavi Pass'
    		• IPL to meet media representatives tomorrow over guidelines
    		• BCCI blinks, tells IPL to sort out media row
    Source: Times of India
    		• Nestle moves HC against HUL for using its tagline in ad
    		• Luxor ad in the eye of a storm
    		• US asks India to ease TV programme downlink rules
    		• IPL to meet media representatives tomorrow over IPL guidelines
    		• Users taking over control of content: Kevin Swanepoel
    		• Consistency good but surprise better: Scott Goodson
    		• MindShare tops Media Awards with six gongs at Goafest
    		• Focus on user-driven revolution: Kevin Swanepoel
    		• Ad is not answer for all marketing woes: Jon Wilkins
    		• Ad is about ideas, not execution: StrawberryFrog's Goodson
    Source: Economic Times
     
    		• No unfair trade practice in cigarette ad: Supreme Court
    Source: Hindu
     
    		• Ad mantra: Think global, Act local
    Source: Deccan Herald
     
    		• JWT, O&M, Leo Burnett, Contract win Goafest honours
    Source: Financial Express
     
    International News
    		• 3 Pitch Swiss Army
    		• Barrett to Exit Fox Interactive
    		•  Cadbury Adams Taps Consultants
    		• Microsoft Unveils Slate of Original Web Programming
    Source: Ad Week
     
    		• Discovery's Agency of Change
    Source: Broadcastingcable
     
    		•  British Television Advertising Awards at the 2008 Wisconsin Film Festival
    Source: .The Daily Page
     
    		•  Fox Interactive Media Reorganizes, Launches New Ad Unit
    Source: Dmw Media
     
    		• Advertising boom in developing ad markets compensates for credit-crunch gloom in the West.
    Source: Hispanicad
     
    		• EDS Campaign Spotlights Clients
    		• Electrolux Debuts Appliances for Do-It-All Women
    		• Miller Rolling New Lite Beer Ads
    Source: Brand Week
    		• Mobile Advertising to spike from $1.7 billion to $2.7 billion in 2008
    Source: ITP.net, United Arab Emirates
     
    		• Sir Terence Conran appeals to Havas chairman
    Source: Telegraph
     
    		• Claire Beale: On Advertising
    Source: Independent
     
    		• Irish online advertising statistics on way
    Source: Sunday Business Post
     
    		• Costa Rica says Burger King ad is a whopper of violence
    Source: Chron
     
    		• Fox Interactive building out ad technology unit
    Source: Portfolio
     
    		•  Digital media in bars impacts the ad-adverse
    Source: Self Service World
     
    		•  Vodka maker sorry for depicting Texas as part of Mexico
    Source: Houston Chronicle
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