Indiantelevision.com Team

(5 April 2008 6:00 pm)

MUMBAI: Grey Group company G2 Worldwide, a global marketing services network, has decided to acquire a majority stake in Chateux Hospitality.

The investment in Chateux Hospitality,which provides customized solutions in activation marketing and relationship management, is the latest initiative by G2 to aggravate its growth strategy.

Chateux Hospitality operates in India under the brand name Rams.

Adding to this Chateux Hospitality co-founder and MD Sameer Karan Mutreja said, "With G2's strength, Rams relationships will be able to offer a series of BTL services ranging from events, MICE, loyalty solutions and retail marketing to many more clients across the globe, and thus enhancing value for their marketing budgets."

Together with Chateux Hospitality, G2 plans to provide a greater value proposition to the customer, a greater business opportunity to vendor partners along with a better career opportunity to current and future employees.

Last year G2 acquired Refinery, an independent digital shop in North America, and Star Echo, an agency in China which offers activation marketing throughout the region.

Chateux Hospitality, based in Gurgaon, employs 148 people and has offices in Mumbai and Bangalore. Its clients include American Express, GE, GlaxoSmithKline, AIG, Nestlé, Eli Lilly, HP India and Hero Honda.