Indiantelevision.com Team

(5 April 2008 6:00 pm)

BANGALORE: Planet Fashion, a retail chain of Madura Garments (MG), has partnered with Loyalty Solutions & Research (LSRL) for its 'i-mint' consumer rewards program.

i-mint is a multiple partner consumer rewards program which offers the consumer rewards from multiple vendors rather than the single vendor that credit cards and co-branded cards offer.

i-mint does not restrict its members from shopping at a particular place or purchase a particular product. i-mint points can be earned at any of the partners or member outlets across 22 cities in India.

Subject to the partnership, Planet Fashion customers using the i-mint service can earn points for their spends at the Planet Fashion stores.

The existing i-mint members can use their i-mint card at Planet Fashion to earn points on their transactions. The points earned can be redeemed for rewards such as jewelry, electronics and holidays.

Currently, members can earn 2 i-mint points for every Rs 100 spent at Planet Fashion stores at Bangalore. The program will also be launched at Planet Fashion stores in other cities shortly.

Points can also be earned at other leading brands within the i-mint network consisting of six preferred partners namely Airtel, HPCL, Air India, ICICI Bank, Lifestyle and Makemytrip.com.

The i-mint card facility can also be used with its strategic partners like G.K Vale, M K Retail, Sangeetha Mobiles along with the other i-mint affiliated merchants.