24 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 59








Media, Advertising & Marketing Watch

NFDC to get Rs 300 mn boost from MIB; Om Puri joins as chairman
 NFDC appoints Om Puri as chairman and gets Rs 300 million from MIB; to release four films this fiscal.

 

UNI imbroglio: I&B ministry not to step in
I&B ministry not asked to take follow-up action on UNI issue; in 2006 Essel took 51% in the agency.

Zee Next to pump in Rs 3 billion
 Zee Next's peak funding requirement is Rs 3 bn; Zee to launch Tamil GEC by July-end & invest Rs 900 mn.

JWT Bangalore wins ING Vysya bank's creative Work

NDTV Media to sell ad on Facebook

Big FM to run the Big Ice cream marathon contest

Sony to launch 2nd season of Comedy Circus from 26 April

Radio Mirchi launches pack of six shows

Cartoon Network introduces 2 daily shows
BBC in licensing deals for kids show 'In The Night Garden'

Zapak is Kolkata Knight Riders' online gaming partner

D-Link partners with Veog to bring internet video to TV

Sony launches new Bravia home theatre system

Belkin introduces TuneBase FM for iPod

NDTV Media to sell ad on Facebook

TV Ratings
Top 10 Programmes (30/03/2008 to 05/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/03/2008 to 05/04/2008)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
NDTV Imagine
Kalaignar TV
MAX
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• SRK advertises in Eden, told it's not fine
    		• IPL promo ad 'inspired' from American baseball ad?
    Source: CNN-IBN
     
    		• Sony ties up with 13 developers to boost PlayStation2 sales
    		• Bajaj Electricals, Italy`s Nardi tie up to launch new brand
    		• Premji buys 2% in Koutons for Rs 20 cr
    		• Vodafone pug returns in new role
    Source: Business-Standard
     
    		• SC reserves verdict on use of 'Scot' on domestic whisky brands
    Source:The Hindu
     
    		• Cola war: Pepsi spoofs to hit back at Coke
    Source: Financial Express
     
    		• IBM/ Lenovo best brand: Survey
    		• ‘India will reinvent the way marketing is done globally’
    		• Shoppers’ Stop unveils new logo
    		• RMG Connect expands team
    		• Binani cement's new look unveiled
    		• Eastern enterprise
    		• Coca Cola to launch Maaza in tetra pack
    		• The changing face of film funding
    		• Invisible icons
    Source: Hindu Business Line
    		• JWT Bangalore bags ING Vysya Bank's creative account
    		• Google introduces brand-image ads for phones
    		• Govt has no business to get into television ratings
    		• KMC asks CAB, Red Chillies, Pepsi to pay tax
    		• Gaming portal ties up with Kolkata Knight Riders
    		• In-film branding weaves its way into Marathi movies
    		• IPL frenzy may hit Bollywood box office
    Source: Economic Times
      
    		• New-look Shoppers’ Stop still black & white
    Source: DNA
      
    		• Yahoo Beats Estimates, But Microsoft Bid Stand Firm
    Source: eBrandz
      
    		• Ad campaign says 'real men wear gowns'
    Source: The Money Times
     
    		•  Application shows RTI law is under-publicized
    		•  Yahoo targets small, medium cos with Web-hosting services
    Source: Livemint
      
    		• Pepsico opens new frontier in cola wars, YouTube
    Source: Moneycontrol.com
     
    International News
    		• Navy Puts Account in Play
    		• GetBack Makes Debut
    		• Sony HD Scales New Heights
    		• Yahoo! Q1 Surges
    		• Mario, Priestly Tout Nintendo
    		• Tyson to Appeal Marketing Ban
    		• PTC Takes Issue With 'Gossip Girl'
    Source: Ad Week
     
    		• Chi Chi's Kicks Its Salsa Up a Notch
    		• Nike, Nash Save The Environment by Talking Trash
    		• Tyson Foods to Appeal Marketing Ban
    Source: Brand Week
     
    		• MediaVest Signs On With TRA Service
    		• Mediasmith Wins SEGA Digital, Print Account
    Source: Media Week
     
    		• Earth Advertising: eco-nomically friendly campaigns
    Source: Ewire
     
    		• SNK America selects Goda Advertising
    Source: Btobonline
    		• WPP Digital Purchases Stake in HDT
    Source: Marbridge Consulting
     
    		• Canwest signs advertising deal with 2010 Olympic Games
    Source: Canada
     
    		• Google introduces brand-image ads for phones
    Source: Reuters
     
    		• Channel 4 rakes in more ad spend
    Source: Telegraph
     
    		• McCain asks NC GOP not to run ad
    Source: AP
     
    		• Cadbury Adams ceases all advertising to kids
    Source: Confectionery News
     
    		• Myners attacks advertising on BBC.com
    Source: Guardian
     
    		•  Advertising splurge cost Barack Obama more than $11m
    Source: Times Online
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