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Zapak is Kolkata Knight Riders' online gaming partner

Indiantelevision.com Team

(23 April 2008 3:00 pm)

MUMBAI: Reliance Entertainment's online gaming portal Zapak is the official internet gaming partner for Shah Rukh Khan’s IPL Team - Kolkota Knight Riders.

As a part of the partnership, Zapak will create a dedicated cricket zone on the official website of the Knight Riders. This zone will host the world’s best cricket games for the users.

Ten cricket games will be custom built specially around Knight Riders. Based on the response for these games, Zapak will introduce more games in this zone. This cricket zone created by Zapak.com will help cricket lovers to be a part of Knight Riders while sitting at home and indulging in their favourite sport.

Cricket is the most played game in India and has been the most popular game on Zapak.com since the company’s inception, an official statement said. Zapak.com hosts 18 games based on cricket on their portal.

Commenting on the alliance, Shah Rukh Khan said: "Zapak.com was an ideal choice as the Internet gaming partner for Knight Riders as they have the strongest and largest database when it comes to online games in India. We were looking for someone who could capture the essence of cricket and at the same time promote Knight Riders as the best IPL club. Zapak.com with their custom-built games around Knight Riders will give the gamers an opportunity to feel and be a part of Knight Riders."

Zapak Digital Entertainment COO Rohit Sharma says, “Ours is a cricket crazy nation. Today cricket fans can have their favourite game across all means of communication mediums be it television, mobile or the internet.

"We at Zapak have a record of more than 80,000 users playing cricket on our website everyday. Our tie-up with the Knight Riders will help connect cricket fans with their favorite team while letting them enjoy their favourite sport online from an array of cricket based games that we will provide to them.”