Indiantelevision.com Team

(23 April 2008 6:30 pm)

MUMBAI: JWT Bangalore has won the ING Vysya bank pitch, the business of which is estimated to be worth Rs 200 million ($5 million).

With JWT onboard, ING aims to quickly ramp up their brand presence and visibility throughout the country. Initially, the campaigns will likely focus on ATL activities including TV, print, outdoor and online.

JWT SVP Rajesh Gangwani said, "Joining the pitch so late, the team had to be incredibly focused. We were able to form a cohesive strategy around a big idea. I would like to thank everyone on the team for their determination and hard work."

Added ING Vysya Bank head of marketing and product retail Sonali Panda: "Not only were we impressed with JWT's teamwork, but they produced engaging creative work. We look forward to working with JWT to help develop our brand throughout India."