Percept Picture, Vishesh Films tie up for 'Jannat'

MUMBAI: Percept Picture Company (PPC) has joined hands with Vishesh Films for their forthcoming film Jannat, scheduled for release on 2 May 2008.

PPC has acquired the global distribution and commercial rights of this film. The music and home video rights will be released by Sony BMG.

It is the first time that Vishesh Films has outsourced entire rights to one studio.

PPC MD Shailendra Singh says, "We are extremely excited to associate ourselves with Vishesh Films. This milestone earmarks Percept Picture Company‘s expertise for international distribution of Indian films. Vishesh Films have always been a respectable banner which has churned quality cinema for the global viewers. We are confident that with Jannat, we will be offering differentiated entertainment to the discerning audiences."

Vishesh Films co-owner Mahesh Bhatt adds, "We are thrilled to join hands with Percept Picture Company, who have a distinctive approach in motion pictures production and distribution, with an acute proficiency and understanding of the Indian entertainment landscape. Along with Percept Picture Company, we aim to bring in a unique transformation in Indian cinema by providing quality entertainment to the masses."

On being asked about the four-film deal between PPC and Vishesh Films which was reported lately, PPC distribution head Ashok Ahuja says, "That‘s not true. We will just be distributing Jannat for now, but as we go along, we will work together."

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