15 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 53








Executive Dossier

'We are the second stickiest channel in the category today'
Interview with Nick India VP and GM Nina Elavia Jaipuria

 

Media, Advertising & Marketing Watch
Turner's 30% in Miditech is for Rs 850 million
 Turner's payout is Rs 850 million for 30% stake in Alva Brothers' Miditech; Real Broadcasting Company is name of the 50:50 JV entity with the Alvas that will launch a Hindi GEC.

Hrithik Roshan, 'Tashan' to push Reliance's Mumbai Indians
 Relaince ropes in Hrithik Roshan and partners Yashraj's film 'Tashan' to promote Mumbai Indians; O&M creates TVC where the Bollywood star is shown as a fan of the team.

Radio City announces key changes in strategic team
Radio City makes key changes in senior team; national head of marketing Rana Barua to also be national programming chief.

Himanshu Shekhar joins BIG 92.7 FM as regional head

Eros enters four-film co-production deal with Nadiadwala
Eros International enters into an agreement with Nadiadwala Grandson Entertainment to co-produce four films this year.

Rediffusion elevates Nisha Singhania to the post of EVP

ITC Welcomgroup is hospitality partner of DLF IPL

Fever 104 FM launches Vodafone Fever Contest

McDonalds in Happy Meal tie up with American Idol

Disney acquires global rights for animated series 'Timmy'

Sony TV, Animax launches in Portugal

New model necessary to boost newspaper sales

ITC Welcomgroup is hospitality partner of DLF IPL

Mitsubishi introduces new line of HDTV sets

TV Ratings
Top 10 Programmes (23/03/2008 to 29/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/03/2008 to 29/03/2008)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Neo Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Aircel to sponsor Chennai Super Kings
    		• Mumbai Indians rope in Hrithik Roshan as brand ambassador
    		• United Spirits eyes energy drinks to boost vodka sales
    		• Off-season cover riding IPL wave
    		• Awwal Number: One film that deserves a revisit
    		•  Mumbai franchisee hoping for solution to IPL-media row
    Source: Economic Times
     
    		• Armani-DLF team proposes wholesale trade of Armani products
    		• Big Bazaar looks to position itself as value retailer
    		• Eros Intl in co-production deal
    		• Sumeru Academy, Bloomfield tie up
    		• Mumbai Indians ropes in Hrithik Roshan
    Source: Hindu Business Line
     
    		• Dairy costs make ice-creams dearer
    		• 'To create listenership in a cluttered market is radio’s biggest challenge'
    		• FMCG giants foam up soap & shampoo prices, blame costs
    		• Dairy costs make ice-creams dearer
    		• Videocon set to foray into cash & carry
    		• Entertaining the masses
    		• ''For us, content is the driver''
    		• Reviving the mainstay of earlier television
    		• Is the ad a success? Brain waves tell all
    		• NBC’s line up for the fall TV season
    		• A prime piece on the chessboard
    		• Are you game for
    Source: Financial Express
    		• ICL scores better in second innings
    		• Confidence Code
    Source: Business-Standard
     
    		• Dentsu, GroupM may compete for a slab of IPL ad inventory
    		• Investors shave a third off media stocks’ value
    Source: Livemint
     
    		• Hrithik is Mumbai Indians ambassador
    		• FM channels make waves
    Source: Hindu
     
    		•  SRK on tenterhooks as D-day approaches
    Source:DNA
     
    		• Chennai loses hoardings, gets a skyline
    Source: IbnLive
      
    		• TOI launches its Chennai edition
    Source: Times of India
     
    		• Google Makes Radio Move, Boosts Broadcast Tools
    Source: PC World India
     
    		• Radio Advertising Jumps High, Close-Up Signs Big FM
    Source: Medianewsline
     
    International News
    		• Fox Ad Mash-up
    		•  Study: Marketers Flunk CRM
    		• Prime-Time's Fresh Start
    		• Kimmel's Show to Host Live Ads
    Source: Ad Week
     
    		• Culver's Burger Chain Sweetens Its Advertising
    		• AOL Boosts Marketing Deal with Verizon
    		• Lamborghini Races to iTunes
    Source: Brand Week
     
    		•  Conran son set to take on Havas for use of brand
    Source: Telegraph
     
    		• Online advertising spending revs up in Hungary in Q1
    Source: Portfolio.hu
     
    		• Israel Surrenders to British Censorship of Israeli Tourism Ad
    Source: Israel National News
     
    		• JP Launches Tourist Ads
    Source: WDSU
      
    		• Internet ads rise despite cuts in marketing
    Source: Independent
    		• Sony gets city in a lather with foam ad
    Source: Guardian
      
    		• AP Cuts Prices, Announces Mobile Product
    Source: The Associated Press
     
    		• Microsoft Proposoes Online Privacy Policy To FTC
    Source: CRN
     
    		• Comcast, MASN settlement to allow regional advertising
    Source: Daily Record
     
    		•  Old Coke ad offends Chinese nationalists
    Source: Atlanta Journal Constitution
     
    		• US Ad Trade Bodies Argue for More Freedom in Web Targeting Rules
    Source: WARC
     
    		• Fox Fusion Attempts To Boost Cable News Sites' Ad Revs, Traffic
    Source: Washington Post
     
    		• Mobile phone ads among Asia's most recognised digital offerings
    Source: Bangkok Post
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