Indiantelevision.com Team

(14 April 2008 5:00 pm)

MUMBAI: The DLF Indian Premier League (IPL) has announced that ITC Welcomgroup Hotels, Palaces and Resorts has been chosen as the preferred hospitality partner for the league.

As per the agreement, ITC Welcomgroup will play host to the cricketers and league officials of the DLF IPL, catering to their hospitality and food and beverage needs.

DLF IPL chairman and commissioner Lalit Modi said, "I am very pleased to have the country's leading chain of hotels, resorts and palaces join us as the preferred hospitality partner of the DLF Indian Premier League. I am certain that the cricketers and officials alike will enjoy the traditional Indian hospitality and world-class standards that the ITC-Welcomgroup is renowned for.

"This relationship further bears testimony to the fact that the DLF Indian Premier League is here to stay and is set to carve out a distinct niche for itself in the international cricketing calendar."

ITC divisional CEO, hotels division Nakul Anand said, "We are delighted to partner with the DLF Indian Premier League. Especially, since the League embodies a spirit of true cricket excellence with players from across the globe and India pitting their skills against each other, a spirit of excellence similar to what pervades at all ITC-Welcomgroup properties in key business and leisure locations. I am certain all the players and officials in the DLF Indian Premier League will enjoy our hospitality, during the forty four days of intense competition."

DLF is the league's title sponsor, while Hero Honda won the co-sponsorship rights for the cricket extravaganza.

Pepsi is the beverage supplier and Kingfisher Airlines is both the official umpire and airlines partner for the league.