5 November 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 40








Media, Advertising & Marketing Watch

Ram results graph radio trends in metros
 First findings of Radio Audience Measurement reveal that differentiator for radio stations can only be content for stickiness.

 

Prasar Bharati bags marketing rights for Indo-Pak series
DD outbids Nimbus to bag commercial airtime marketing rights for Indo-Pak cricket series; bidding amount pegged at Rs 812.5 mn.

Neo's subscription revenue could feel the pinch

Bookings for Saawariya open at Inox, Cinemax
 Sony to release 'Saawariya' in Mumbai's multiplexes for 50% of revenue in the first week, 40% in second and 30% in the third.

Essel Group launches premium lifestyle retail venture

Diageo launches domestic wine 'Nilaya'

Nike opens NikeID studio in London

Big FM launches 'Traffic Month' in Kanpur

Specific Media raises $100 million PE funding

Big FM boogies in Bangalore; Red FM rocks in Mumbai

Indiaplaza.in offers shopping special for festive season

Study links hypertension in obese children to TV viewing
Child TV viewing guide 'Smart News' launches online

Vijay TV to air chat show hosted by transgender

HC asks Govt. to produce records in empanelment case

Kingfisher to host series of rock, heavy metal fests

Times Innovative Media is IFFI's event management agency

TV Ratings
Top 10 Programmes (14/10/2007 to 20/10/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/10/2007 to 20/10/2007)
DD1
Zee TV
Neo Sports
Star Plus
Sun TV


Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Omnicom Group strengthening presence in India
    		• Stumped, Nimbus forced to cut ad rates
    		• Nimbus forced to sell revenue rights to DD
    		• Brands offering revenue share to franchisees
    		• Young guns to blaze in future endorsement market
    		• TV ads with celebs double in last two years
    		• Now, a fashion week dedicated to menswear
    		• Lowe's homes in on deal with Reliance Retail
    Source: Economic Times
     
    		• Hind Unilever, S. Africa’s Smollan tie up
    		• Santro will continue to sell as Dodge Atos in Mexico
     Source: Hindu Business Line
      
    		• FMCGs having a pre-Diwali blast
    Source: Financial Express
      
    		• Hyundai all set for commercial market
    Source: Times of India
      
    		• Attempt to influence charge delays release of readership survey
    Source: Livemint
      
    		• Brands switching to funded programming
    Source: Hindustan Times
    		• ICL closer to signing up major sponsors soon
    Source: Business-Standard
     
    		• Reliance re-launches Vimal brand of fabrics
    		• Archway-type advertisement boards pose traffic hazard
    		• Advertisers warned
    		• Russell Crowe to buy franchise in IPL
    		• Prasar Bharti scores over Nimbus
    Source:The Hindu
      
    		• RAM out, confusion in: Use it the way you want
    		• RAM: Delhi has the highest proportion of SEC A listeners
    		• IRS 2008 Round 1 data delayed because of manipulation
    		• Bates David gets a cuppa full of Typhoo Tea
    		• JWT study finds the payoffs from Mother India
    		• Sulekha.com revamps site, ad campaign to follow
    		• IAMAI Entertainment 2.0: Do mobile, Internet really deliver?
    		• IAMAI Entertainment 2.0: Rahul Bose says piracy is “essential for humanity”
    		• Kirodian to oversee Everest’s creative operations in Delhi
    Source: Agency Faqs
     
    International News
    		• Euro RSCG, 4D Unite in N.Y.
    		• A Writers Strike Could Boost Web
    		• Media Buyers in Holding Pattern
    		•  Dentsu Prepares Countersuit v. Biegel
    Source: Ad Week
     
    		• Viacom 3Q Ad Revenue Lifts
    Source: Media Week
     
    		• Agencies and Advocates Sound Off About Online Ads
    		• Welch's Juices Up its Antioxidant Message
    Source: Brand week
     
    		• Tories launch fifth negative ad campaign targeting Stephane Dion

    Source: CANOE
     
    		• Britain complains about Giuliani health care ad
    Source: People Living With Care
     
    		• On advertising: Dentsu looking outside of Japan
    		• Wireless: Ads targeting cellphone's location
    Source: IHT
     
    		• Advertisers zoom in on online serials
    Source: The Australian
     
    		• Claire Beale on advertising
    Source: Independent
     
    		• Nike jumps to top winner at Casbaa Ad awards 07
    Source: Marketing-interactive.com
     
    		• Martha Stewart Living's Loss Narrows on Advertising Revenue
    Source: Bloomberg
     
    		• Living donkey meat ad sparks controversy in Beijing
    Source: Reuters
     
    		• FTC Chief Vows Tighter Control of Online Ads
    Source: New York Times
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