| The
government had reportedly sent several invitations
to Nimbus to discuss the sharing of live feed
and marketing of the Test series but had received
no intimation.
The
latest notification has termed the upcoming
Test series as a "sporting event of
national importance", thus bringing
its telecast under the ambit of the law.
Nimbus's
plans for leveraging the upcoming Indo-Pak
series has received a big blow as they now
will have to share the feed with pubcaster
Doordarshan, analysts said.
Not
just the MSOs, the DTH players would feast
on this as well, as they have already won
a court case allowing them to show Neo (or
any other) sporting event covered by DD
at no extra cost to the company originally
owning the content.
Dish
TV has not entered into any contractual
obligation with Neo. TataSky is offering
its subscribers Neo Sports for an additional
charge but so far there have been few takers.
What
will worry Nimbus the most is that BCCI
rights are currently going through a golden
period. India recently hosted Austrlia,
will play an ODI as well as a Test series
with Pakistan, and this is to be followed
with a series against South Africa.
Nimbus may not be able to monetise subscription
revenues as much as it would have estimated
earlier, industry sources said.
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