As part of this, Sepultura will now bring The Dante XXI tour to Bangalore on 3 November.

United Breweries deputy president Shekhar Ramamurthy said, "Kingfisher Premium is a brand that understands and represents the aspirations of the youth of this country. Much like the brand, music as a genre cuts across all barriers and unifies the youth. Kingfisher has for long been associated with music, fashion and sports. We are proud to associate with Sepultura which has a fan following ‘in millions’ across the world."

Sepultura's frontman David Green said, "We are very excited to come and play in India, a country that has always been a dream gig. We have so many fans here and have been waiting for a real long time for this to happen. We are especially pleased to be working with like Kingfisher, a brand that has achieved international recognition consistently and with PDM, a reputed experiential marketing company. We are sure that they will make this tour for us as one of the most memorable tours ever."

PDM India CEO and frontman of Indian metal band Brahma, Devraj Sanyal said, "We have noticed that this area of music has been ignored for a long time. Though in recent times, Iron Maiden concerts have proved to be the largest crowd puller, Hip hop and pop artists have been able to draw audiences. The demographic we are targeting is in the age group of 18-30 and is a very focused spender with a great sense of brand preference & a substantial ability to spend some serious monies."

Kingfisher Metalfest aims to be a long term annual property. It plans to host a four concert series in 2008 and they will be done across the country in various geographies where the consumption of this kind of music is high.