3 May 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 100
Media, Advertising & Marketing Watch






 


Laughter Challenge III sees format change
 New format has 5 participants every Friday of whom 3 eliminated and 2 winners to be featured on Saturday.

 
 

Zapak in 'Life is Fast' campaign around new email service
Zapak Digital Entertainment Limited has created a 'Life is Fast' series of virals around the launch of its new Email Service.

Disney's Jetix launches 'Action Vacation' with WWE superstars
WWE's musclemen are coming to Disney. Starting 7 May, Jetix dons a brand new 'Action Vacation' avatar with the launch of 'WWE 24x7'

BBC launches entertainment, kids channels
 BBC Global Channels launches BBC Entertainment and CBeebies on Tata Sky DTH platform.

Adlabs to acquire Rave Entertainment's multiplex business
Looking to mark presence in Delhi-UP territory, Adlabs to acquire cinema exhibition business of Rave Entertainment.

Microsoft launches ad solution 'Personal Expressions'

Kwality Walls launches Moo

Zee Entertainment acquires Sunny Deol starrer 'Kaafila'

Big 92.7 FM begins 'Old books donation' program

Star, QJY to explore global Chinese TV drama market

Vijay TV presents 'You pick your mega'

Big 92.7 FM launches mobile search on 5454

TV Ratings
Top 10 Programmes (15/04/2007 to 21/04/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/04/2007 to 21/04/2007)
Star Plus
Zee TV
Sun TV
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Bloggers flay channel for ad-ridden Cup coverage
    Source: DNA
     
    		• Do creative and media agencies need to re-integrate?
    Source: Economic Times
      
    		• Genie in flesh and blood greets ailing kids
    		• Titan launches prescription eyewear for children
    Source: The Hindu Business Line
     
    		• `Scam ads don't build the brand'
    		• Winning at Goafest
    		• The ICC drops the World Cup!
    		• Congresses and seminars
    		• `The best ads are made for consumers, not awards'
    		• Surf, sand and Goafest
    Source: Brand Line
    		• Input costs, adspend may slow down FMCG
    		• Cookie Man ties up with CRY
    		• Consumer spend to drive retail
    		• Birla Retail all set to drop Trinethra brand
    		• Prateek Apparels to retail foreign brands
    Source: Business Standard
     
    		• Swirling in Pride
    		• The future of market research
    		• Rocketing Internet advertising to overtake radio a year early
    Source: Financial Express
     
    		• Assocham move to check fake realty ads
    Source: The Statesman
     
    International News
    		• Yahoo founder sees China ripe for online ad exchange
    Source: China Daily
     
    		• Coca-Cola's Lee Heads to Euro RSCG
    		• 25% Cut at JWT Chicago
    		• Cablevision Goes Private
    		• Monster Hires Chief Marketer
    		• Murdoch's Bid Faces Resistance
    Source: Ad Week
     
    		• Upfront: A&E Invests $600 Mil. In Development
    		• Draftfcb New York Names SVP for User Experience
    Source: Media Post
     
    		• Washington to do ad for gay rights group
    		• Maytag ads feature repairman's return
    Source: Yahoo
     
    		• Roll of the Dice? Vegas Seeks Homemade Ads
    		• NBC Universal Set To Brand Dubai Theme Park
    Source: Brand Week
    		• Turner's GameTap to Offer Ad-Supported Gaming
    		• Peter Gabriel Launches Ad-Supported Music Venture
    Source: Marketing Vox News
     
    		• Nivea launches gender-focused ATM ad campaign
    Source: Women in Technology
     
    		•  Government to unveil new measures aimed at food ads
    Source: TV3 News
     
    		• ISPA: 'Stop advertising unlimited broadband'
    Source: Tech, UK
     
    		• Sexy Fast-Food Ads Broke 'Kids' Rule
    Source: Sky News
     
    		• Mothers Breast-Feed to Protest Ad
    Source:Houston Chronicle
     
    		• Microsoft forces pirate to advertise his guilt
    Source: VNUNet.com
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