(2 May 2007 7:11 pm)

MUMBAI: Big 92.7 FM, in association with OnYoMo, a player in the field of local search technologies, announced the launch of its mobile search service on Big 92.7 FM's shortcode 5454.

People can send their query for search of hotels, hospitals, ATMs to 5454, and after 15 minutes they will get all relevant information just at the click of the cell phone.

With this latest offering, Big 92.7 FM aims to take local connect to the next level by addressing local issues. It will allow all users/listeners to access complete actionable local information in a systematic and efficient manner. Says an official release.

Introduced initially in the metros of Mumbai, Delhi/NCR, Bangalore and Chennai, the service and will soon be extended to other towns/cities in the coming months.