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BBC launches entertainment, kids channels Team

(2 May 2007 5:40 pm)


MUMBAI: BBC Worldwide, the commercial arm of the BBC, today announced the launch of BBC Entertainment and CBeebies - the two long awaited offerings from BBC Global Channels.
The two 12-hour channels launch first on Tata-Sky's DTH platform, with BBC Entertainment on air at 6 pm local time today and the dual-language CBeebies channel, from 6 am local time.

The official communiqué issued by the network made no mention however, as to who would be heading the project in India, for which BBC has instituted a search.

CBeebies is a pre-school channel for children aged six years and under. Broadcasting in both Hindi and English, the channel's programme schedule consists of the same programming as is seen on the CBeebies channel in the UK.

Some of the key properties on the channel include The Roly Mo Show, Bill and Ben, Tweenies, Tikkabilla, Big Cook Little Cook and Boogie Beebies.

Speaking on the children's channel, Christine Leo-McKerrow, senior vice-president, Global Channels, Asia-Pacific, said, "With its bright colours, friendly and familiar characters and interactive content, CBeebies is a dependable environment for children, and encourages them to learn through play."

She added, "I am confident the channel will be loved by parents and carers for its learning values and the trusted stamp of the BBC brand."

BBC Entertainment's drama and thriller programming include shows like Doctor Who, Waking The Dead, Cutting It, Hotel Babylon, Silent Witness, Spooks and The Inspector Lynley Mysteries. BBC Entertainment also boasts a strong comedy slate with shows like Extras, My Life In Film and My Family.

Leo-McKerrow said, "BBC Entertainment promises high quality entertainment with first class production values. The wealth of outstanding programming available on the channel will make BBC Entertainment the channel of choice for discerning Indian audiences who have a taste for premium quality television."

BBC Entertainment and CBeebies form part of BBC Worldwide's strategy for the Global Channels business unveiled by Darren Childs, managing director, BBC Global Channels, last year.

With the launch of the new channels, BBC Worldwide's India presence also straddles an established television sales business, the joint venture magazine deal with The Times of India Group and an FM radio license partnership with Mid Day Multimedia Limited for seven FM radio stations in India's metros.

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