8 February 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 40
Media, Advertising & Marketing Watch






 


Kids TV channels expect rapid expansion in 2007
Building on the momentum provided in 2006, the kids genre is expected to scoot at an even faster clip this year.

 
 

Cas paves way for consolidation
Cas in Delhi & Mumbai is now a 3-MSO battle; independent operators are aligning with Hathway, WWIL or Incablenet.

MTNL launches Broadband with Wi-Fi in Delhi
MTNL Delhi announces launch of IPTV-competent broadband with Wi-Fi, with a maximum speed of 2 mbps.

Ganesh Shenoy joins MPG as VP - South

Net has greater influence on purchase decisions than magazines, TV among broadband users

Bill Clinton to deliver 2007 Promax/BDA keynote

Sandor is Nat Geo Intl senior VP, creative and marketing

Amway launches kid's nutritional drink 'Nutrilite Chocoblast'

Lakshmi Narasimhan joins TV18; to head new venture

Shakira to perform at Grammy Awards

Star World to feed viewers 'Crumbs' from Thursday

Valentine's Day hampers on Radio City Bid2Win

3rd edition of Hutch Kalakka Povathu Yaaru on Vijay TV

IPTV likely to generate significant revenue within first three years: Accenture survey

TV Ratings
Top 10 Programmes (21/01/2007 to 27/01/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (21/01/2007 to 27/01/2007)
Star Plus
DD1
Zee TV
Sun TV
Star One
Sony Entertainment TV
Gemini TV
Sahara One

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Today's Newsbreakers.......India
    		• MindShare Fulcrum effects key appointments
    		•  US ad agency loops super-sized M&M a/c
    		•  How Top-10 brands stack up by value
    Source: DNA
      
    		• Realty ad blast
    		• Raymond's targeting popular segment
    		•  Agrochem body plans campaign on pesticides
    		•  Govt diktat garners a windfall for Neo Sports
    Source: Business Standard
      
    		• 'Market research firms must offer insights too'
    		• Prasoon Joshi. Rising Indian.
    		• A question of ethics?
    Source: Brand Line
      
    		• Every Dog has its day
    		• The fun side of reality TV
    		• HLL enters retail battle partnering small grocers
    		• Glaxo delegation in India for brand, tech acquisitions
    Source: Financial Express
    		• Zee gets relief from HC over logo, trademark
    		• Cartoon on Reliance Mobile
    		• GlaxoSmithKline Consumer looking for acquisitions in health space
    		• Future Group signs up Sachin
    		• Mudra Lifestyle plans IPO of 95.8 lakh shares
    		• Tibre expanding product portfolio
    		• Dabur set to regionalise brands
    Source: Hindu Business Line
      
    		•  McCann-Erickson, Starcom bag Essar Group's telecom retail venture
    		•  MPG South undergoes senior level management changes
    		•  BCCL's Abhijit Pradhan to head sales and marketing at Mid-Day
    Source: Agency Faqs
      
    		•  Is 'Incredible India' merely a slogan?
    		•  Omnicom to launch OMD in India
    Source: Economic Times
     
    International News
    		• Most U.S. advertisers now spending on new media: survey
    Source: Yahoo
     
    		• Bill Gates vents spleen over Apple ads
    Source: iT News
     
    		• Publicis receives end-of-year boost
    		• BLM wins Miracle-Gro media account
    Source: Media Week (UK)
      
    		• Deutsch Names Nicholson N.Y. CCO
    		• 6 Shops Pitch Activision
    		• GM Robot Spot Draws Ire
    		• Marketers Allocate 15% for New Media
    Source: AD Week
     
    		• Local Stations See Strong Online Ad Growth
    Source: TV Week
     
    		• Brad Armstrong to Oversee Wal-Mart Account at Martin
    Source: Brand Week
    		• Microsoft to Share Game Ad Revenue
    Source: BetaNews
     
    		• Sky TV ads banned by ASA
    Source: Digital Spy (UK)
     
    		• Leggiere:Behavioral Insider... Targeting And Life Stages
    		• Bloxham:TV Board... The Remote -- Your Very Own WMD?
    		• Just An Online Minute... Google/MySpace Deal Hits Bump
    		• Loizides:Media Technology Futures... Marketing To The Differences Or The Status Quo?
    		• Friedman:TV Watch... When Advertising Sparks Fly: The Super Bowl's 'Electrifying' Profile
    Source: Media Post
      
    		• Even With Rise of Online Vids, Kids Still Watching Tube
    Source: Media Week (US)
     
    		• MALAYSIA: Advertisers ordered to drop models with non-Malay faces
    Source: Asia Media
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