Valentine's Day hampers on Radio City Bid2Win

MUMBAI: Radio City and Cellcast Interactive announce a special Valentine's Day Surprise Hamper that listeners can win by bidding for it. 'Radio City Bid2Win' will be part of the Valentine's day programme line up in Mumbai, Delhi , Jaipur, Lucknow, Bangalore, Chennai, and Hyderabad.

The surprise hampers comprise of premium, lifestyle products varying from exotic cruise-liner packages to a bouquet of luxury fashion accessories valued up to Rs.1.5 million.

Listeners can win these hampers for a nominal amount by submitting the lowest unique bid via SMS to CITY BID (amount) to 6644. Based on the 'lowest' and most 'unique' bid, the winners for the hampers would be declared on-air on 13 February at 10.30 am.

Bidding for these hampers begins from 8 February 8 and closes on 12 February.

Speaking on the development Radio City vice president and head - strategic planning and alternate revenue Hemant Jain says "Reiterating our commitment to consistently provide innovative and exciting initiatives to enhance listener delight, we launched Radio City Bid2Win early last month across all our stations after the initial success in Mumbai. The Valentine's Day Special Hamper, exclusive to our listeners brings them the perfect and most simple gifting opportunity to win a specially selected bouquet of luxury and lifestyle brands and celebrate the season of love with Radio City. Hence by using technology to create interactive radio programming formats we have provided opportunities for Radio City listeners to benefit in multiple ways".

According to Radio City executive vice president and head - corporate sales Ashit Kukain "Radio City Bid2Win will provide an opportunity for an array of lifestyle brands to showcase their products to a huge audience and will also help them widen consumer base through experiential marketing. Most certainly, Radio City listeners are in for an amazing treat with the high value products on offer through a unique interactive experience."

'Radio City Bid2Win' is a unique reverse auction bidding platform developed by Cellcast Interactive India as the 'backchannel' that enables listeners to take an active role in a real-time auction using their mobile phone. Radio City has used this innovation in its prime time show Kase Kai Mumbai in November 2006. The popularity of the format was later replicated across Delhi, Jaipur, Lucknow, Bangalore, Chennai, and Hyderabad from 9 January.

Latest Reads
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories