Valentine's Day hampers on Radio City Bid2Win

MUMBAI: Radio City and Cellcast Interactive announce a special Valentine's Day Surprise Hamper that listeners can win by bidding for it. 'Radio City Bid2Win' will be part of the Valentine's day programme line up in Mumbai, Delhi , Jaipur, Lucknow, Bangalore, Chennai, and Hyderabad.

The surprise hampers comprise of premium, lifestyle products varying from exotic cruise-liner packages to a bouquet of luxury fashion accessories valued up to Rs.1.5 million.

Listeners can win these hampers for a nominal amount by submitting the lowest unique bid via SMS to CITY BID (amount) to 6644. Based on the 'lowest' and most 'unique' bid, the winners for the hampers would be declared on-air on 13 February at 10.30 am.

Bidding for these hampers begins from 8 February 8 and closes on 12 February.

Speaking on the development Radio City vice president and head - strategic planning and alternate revenue Hemant Jain says "Reiterating our commitment to consistently provide innovative and exciting initiatives to enhance listener delight, we launched Radio City Bid2Win early last month across all our stations after the initial success in Mumbai. The Valentine's Day Special Hamper, exclusive to our listeners brings them the perfect and most simple gifting opportunity to win a specially selected bouquet of luxury and lifestyle brands and celebrate the season of love with Radio City. Hence by using technology to create interactive radio programming formats we have provided opportunities for Radio City listeners to benefit in multiple ways".

According to Radio City executive vice president and head - corporate sales Ashit Kukain "Radio City Bid2Win will provide an opportunity for an array of lifestyle brands to showcase their products to a huge audience and will also help them widen consumer base through experiential marketing. Most certainly, Radio City listeners are in for an amazing treat with the high value products on offer through a unique interactive experience."

'Radio City Bid2Win' is a unique reverse auction bidding platform developed by Cellcast Interactive India as the 'backchannel' that enables listeners to take an active role in a real-time auction using their mobile phone. Radio City has used this innovation in its prime time show Kase Kai Mumbai in November 2006. The popularity of the format was later replicated across Delhi, Jaipur, Lucknow, Bangalore, Chennai, and Hyderabad from 9 January.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories