Rafael Sandor is Nat Geo Intl senior VP, creative and marketing

MUMBAI: National Geographic Channels International (NGCI) has promoted Rafael Sandor to senior VP, creative and marketing.

It has also hired Stephen Hunter as senior executive producer and Jennifer Williams as director, digital media.

Sandor will supervise the international global brand development of National Geographic Channel and its sub-brands, National Geographic Channel HD, Nat Geo Wild and A1, as well as all future brand initiatives.

NGCI executive VP content Sydney Suissa says, “Rafa’s unique insight on creative direction will provide NGCI with a fresh, multi-lateral approach. His artistic vision, his energy, and his international experience will make him an invaluable asset, as we continue to take National Geographic to new frontiers and platforms”.

Sandor will continue to perform his responsibilities as senior VP, creative and on air for Fox International Channels (FIC) in Europe. In this position, he has been part of the small management team that started the successful Fox International Channels Italy and the creative head behind Fox Life, Fox Crime, Cult and the DVB-H channel Fox One.

Hunter meanwhile will oversee production and post production of programmes commissioned by NGCI. He will provide creative and strategic direction to producers and global partners for NGCI signature series, events, specials and versioning projects. Hunter will ensure each venture is consistent with the mission, strategy and objectives of NGCI and the National Geographic Society.

Prior to joining NGCI, Hunter most recently served as Vice President of Programming with Cineflix Inc. During his tenure, Cineflix went from a small Canadian indie producing some 30 hours of programming a year to one with an extensive international footprint, totalling upwards of 120 hours per year.

NGCI senior VP development and production Geoff Daniels says, “As we continue to extend the reach of our content, Stephen will offer us considerable depth, creativity and managerial experience that will further enhance our broad range of programming”.

Williams will manage the planning, development and coordination of non-linear services and content internationally. An integral part of this position will be identifying new business opportunities emerging on non-linear platforms including Video on Demand (VOD), Broadband, Mobile and Interactive TV.

Williams comes to NGCI after more than five years with the National Geographic Channel US (NGC US). She served as director, programming, acquisitions and scheduling from 2002 until 2007, where she provided direction on programme planning and deal points for programme acquisitions. She also played a role in creative and strategic marketing decisions for on-air specials and stunts. Her programme scheduling strategy contributed to steady ratings growth throughout her tenure with NGC US.

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories