Former US President Bill Clinton to deliver 2007 Promax/BDA keynote

MUMBAI: US media and marketing organisation Promax/BDA has announced former US President Bill Clinton as the keynote speaker for the organisation's annual conference this June in New York City.

Regarded as one of the best communicators in modern history and global politics, Clinton's unique ability to engage his audience and create an emotional connection between the listener and the issue is a talent coveted by today's marketers in electronic media. Clinton's understanding of the changing media landscape and his ability to construct a message in a way that fully utilizes the medium delivering it is also of great interest and importance to the Promax/BDA membership.

Promax/BDA chairman Michael Benson who is also ABC Entertainment?s executive VP, marketing says, ?We are pleased and honored by the opportunity to host President Bill Clinton as our keynote speaker this year. Our membership will certainly benefit from President Clinton's experience and wisdom as a prominent world leader and respected statesman as well as from his efforts inspiring humanitarianism around the globe.

?As an organisation dedicated to furthering the roles of our members as the world?s foremost television marketers, what better example to provide to them than this global communicator whose vision and accomplishments, both during his presidency and beyond, have touched billions.?

Promax/BDA will hold its 52nd annual North American conference from 12-14 June 2007 in New York. The event, which attracts television marketers and designers from all over the world, has previously featured such respected and well-known speakers as Anderson Cooper, Larry King, Robert Kennedy Jr. and former Speaker of the House Newt Gingrich, among others. President Clinton is the first former president to address members of Pormax/BDA.

Latest Reads
Social govt ads, toilet soaps most advertised during festival

While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common entertainer for the entire family through collective television viewing.

MAM Marketing Brands
Arrow says ’best is yet to come’ in latest campaign

Marking its 25th anniversary in the country this year, Arrow continues to stand tall for its contemporary, timeless and classic workwear; one that India has loved it for.

MAM Media and Advertising Ad Campaigns
This Diwali, Shopmatic helps you set up your online shop at just INR 4400

With online shopping being in the rage around the seasonal festivities, international e-commerce company Shopmatic is giving small businesses a golden chance to participate in the frenzy by setting their digital shops.

MAM Marketing Brands
ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League

ITW Consulting, India-based Sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships and Broadcast Productionfrom Cricket South Africa

MAM Marketing MAM
Mumbai Gears Up For The 10th Edition of TEDxGateway 2018 as 20+Speakers Take Center Stage

If there’s one platform that brings masterminds together from various walks of life, the first name that comes to mind is TEDxGateway.

MAM Marketing MAM
Initiative appoints Alok Sinha as chief strategy officer

IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency’s transformational vision merging legacy with new-age dynamism.

MAM Media and Advertising People
Anita Nayyar elevated as CEO of Havas Media Southeast Asia

Havas Group has promoted Anita Nayyar as CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region. This is in addition to her role as CEO of Havas Media India.

MAM Media and Advertising People
Guest Column: The changing landscape of 'Festive Marketing'

Festive season is a time when marketing spends by brands shoot through the roof – and for good reason. This is the time when most high-ticket purchases are made, or if not, influenced. Because of these, most products have huge discounts going on their platforms or brands.

MAM Marketing MAM
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories