DTH

IPTV likely to generate significant revenue within first three years: Accenture survey

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2016/04/28/IPTV.jpg?itok=el0aLc8W

MUMBAI: More than half of communications industry executives believe that Internet Protocol Television (IPTV) can generate significant revenue within the first three years of service, according to findings of a survey released by Accenture and the Economist Intelligence Unit.

The survey of nearly 350 executives from telecom, broadcasting and media companies across 46 countries in the US, Europe and Asia revealed industry-wide confidence in the longer-term outlook for IPTV, with 60 percent believing that IPTV will generate significant revenues within three years.

However, confidence in the short-term outlook remains mixed, with slightly more than half (52 per cent) of respondents saying they are not confident in the ability of IPTV to generate significant revenues within the next 12 months. On the other hand, one-fifth (20 per cent) of respondents said they are confident or very confident, and more than one-quarter (28 per cent) said they are somewhat to fairly confident, that IPTV will generate significant revenues within a year.

The report notes that the business case for IPTV, its value-added benefits and its potential remain strong. In the long-term, the key to achieving high performance through IPTV is to be visionary, ambitious and open to innovation from many sources. For the shorter term, the key is to quickly adapt to consumer feedback and jump over technology hurdles.

When asked what they believed would be the principal revenue source for IPTV, about half (46 per cent) of the industry executives surveyed selected advertising. However, network operators, as a subset of all respondents — which included equipment vendors, consumer electronic companies, content providers and broadcasters/studios — disagreed, with three-quarters (74 per cent) of network operators saying they believe that subscription fees for premium content will provide the largest recurring revenue stream, followed by basic content subscription fees and then ad fees.

This difference in opinions reflects the broad uncertainty around how media will be delivered and what customers will be willing to pay for. Carriers are used to subscription revenues and believe that the IPTV experience will soon be comparable to or even better than current video offerings, whereas media executives are more cautious and skeptical of a scenario where a new revenue stream is created so rapidly. The reality is that both revenue streams will be important, but the challenge will be to harness the power of this new technology to create a new video experience that makes consumers and advertisers willing to pay more than they do today.

When asked to identify reasons for pursuing the IPTV market, the greatest number of respondents (42 per cent) cited new revenue streams, followed by acquiring new customers (28 per cent) and increasing sale of broadband access connections (21 per cent).

Overwhelmingly, executives believe that discounted pricing through service bundling will be the primary motivation behind consumer spending. Nearly two-thirds (64 per cent) of all respondents — and three-quarters (74 per cent) of network operators surveyed — said they believe that discounted service bundles provide the greatest enticement to buy IPTV. The ability to move content between devices was also cited as an important enticement, selected by 38 percent of respondents, as was the convenience of a single bill for multiple services, selected by 31 per cent of respondents.

Yet there are obstacles to IPTV adoption. One-quarter (25 per cent) of respondents said that the primary short-term obstacle to IPTV adoption is a quality-of-service issue relating to unproven architectures, low bandwidth and other technology issues. The same number (25 percent) said they believe that quality-of-service issues will be resolved over the next three years, leaving stiffer competition from alternative TV providers as the toughest challenge to the adoption of IPTV. Another challenge to IPTV adoption, cited by 19 percent of respondents, is high subscription fees due to the high cost of network access and equipment.

When asked which types of companies are most likely to generate revenue from IPTV, the vast majority (87 per cent) of respondents selected content providers, followed by telecommunications providers (72 per cent). Not surprising, more than two-thirds (69 per cent) of respondents said that traditional broadcasters have the least to gain from IPTV, a view held strongly by respondents across all company types, including broadcasters themselves.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/10/dish.jpg?itok=e7xMenDc
Dish TV, Videocon d2h merger impacted global TV subscriber numbers

The merger of India’s two direct-to-home (DTH) players, Dish TV and Videocon d2h partly played a role in the loss of over five million subscribers or 1.14 per cent in the first quarter of 2018, as per the global report of TV subscribers released by Multiscreen Index.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/10/DISH_TV.jpg?itok=uHPhBkHX
Dish TV reports profits in first full quarter post merger with Videocon d2h

Indian direct to home (DTH) behemoth Dish TV India Limited (Dish TV) reported profit after tax (PAT) of Rs 22.5 crore for the quarter ended 30 June 2018 (Q1 2019, quarter under review). Dish TV and Videocon d2h were merged on 22 March 2018 and hence Q1 2019 was the first full reporting quarter for...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/29/dish.jpg?itok=UlD1KhLH
Dish TV targets double customer base in Tamil Nadu

The leading direct-to-home (DTH) brand Dish TV wants to strengthen its customer base in Tamil Nadu, the biggest market for the company.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/26/dish.jpg?itok=sUoL923M
Dish TV India concludes Grand Finale of M&E and Broadcasting industry’s first ever Hackathon

Dish TV India Limited, world’s largest single-country DTH Company, held the 30-hour Grand Finale of India’s first and largest M&E and Broadcasting industry hackathon ‘Dish-a-thon’ on June 23-24 2018 at CoWrks, Gurugram.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ThinkAnalytics.jpg?itok=wKq371Hl
Tata Sky inks deal with ThinkAnalytics for personalised content recommendations

MUMBAI: Leading DTH brand Tata Sky has selected content recommendation Engine ThinkAnalytics to power its personalised content recommendations across connected devices. The yet-to-be-launched service will be available on Tata Sky’s applications across mobile and PC platforms to begin with.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/dishtv.jpg?itok=YKKaSnum
Dish TV India Limited achieves ISO 27001 certification

Dish TV India Limited, world’s largest single country DTH Company, has achieved the ISO 27001 Certification, the international standard that sets out and describes requirements and best practices for an Information Security Management System (ISMS). Dish TV India has received ISO 27001...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/hd.jpg?itok=qi0Ym1n2
Rakesh Jhunjhunwala picks up Dish TV shares worth Rs 93 crore

Indian billionaire investor Rakesh Jhunjhunwala-owned Rare Enterprises on Wednesday picked up 1.30 crore shares in the direct to home service provider Dish TV. Following the move, the Dish TV India's share price rallied as much as 3.5 per cent on Thursday morning.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/11/dishtv.jpg?itok=mU4kfEab
Impending tariff order implementation pushes Dish TV to sign short-term contracts

MUMBAI: Keeping in mind the recent Madras High Court judgement in regard to tariff order and interconnect regulation, India’s largest direct to home (DTH) brand Dish TV India is now focussin on short-term deals. As the recent judgement brought tariff-order closer to the reality, the DTH brand’s...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/07/reliance.jpg?itok=8asdkphQ
Reliance BIG TV joins hands with 50,000 Indian Post Offices for HD DTH set top boxes

MUMBAI: DTH player, Reliance Big TV, after announcing zero cost entertainment to 130 crores Indians, has partnered with 50,000 Indian Post Offices across Rajasthan, Punjab, Uttarakhand, Andhra Pradesh, Karnataka, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland and Sikkim for...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories