5 June 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 72


Special Report








 

News channels look at scoring goals
Indian & international news channels mount special Fifa shows, apart from sending teams to Germany.

 
 

Media, Advertising & Marketing Watch
McDonald's meals raise 2006 World Cup fever
The official restaurant sponsor of the event, McDonald's adds to the hype and action with several promotional offers for the young and old alike.

B.A.G plans to invest Rs 500 million in radio biz
B.A.G Infotainment also trying to work out an equity arrangement among a consortium of small & regional radio operators

Special Report
Ms Media: 25 Women who matter - Meenakshi Madhvani
Profiling industry's power ladies, here we take a look at Spatial Access Solutions founder Meenakshi Madhvani.

Fa deo spray looks to cool temperatures

Kingfisher Airlines contest has Toyota Innova as prize

Sony Electronics names Redsun as SVP corporate marketing

Interpublic to bring together FCB and Draft units

Sam Balsara to deliver keynote at Esomar conference

SSC&B Lintas, Bangalore on a roll with two new a/cs

Lintas IMAG bags Reliance Petroleum retail business

Relaunch brings new shows on Channel7

ESS ropes in astrologer Daruwalla for Fifa predictions

Raj TV to air Visswarupam from 5 June

TV Ratings
Top 10 Programmes (17/04/2006 to 23/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/04/2006 to 23/04/2006)
Star Plus
Zee Sports
DD1
Sony Entertainment
Sun TV
Star One
Zee TV
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Nike tries to mute Adidas' thunder
    		• Movie makers zoom in on the power of marketing
    		• Barbie loses trademark battle
    		• FMCG cos prescribe a new look for medicinal brands
    		• Cadbury to push power brands
    Source: Economic Times
       
    		• Maushmi Udeshi to appear in condom ad
    Source: India eNews.com
       
    		• Motorola’s prize catch: Junior B
    		• Pepe Jeans unzips big plans for India
    Source: DNA
       
    		• R-ADAG plans image makeover
    		• Godrej weighs hair colour brand buyouts
    Source:Business Standard
       
    		• World Cup on giant screen
    Source:The Hindu Business Line
       
    		• Campaign goes up in smoke
    Source: Hindustan Times
    		• Sony Entertainment Television calls for Rs 40 crore creative pitch
    		• Asian Paints reviews creative duties for Royale, Tractor Emulsion
    		• Two more businesses move from Bates Enterprise to Triton
    		• Publicis India bags Daawat Basmati and Guardian Lifecare
    		• Ramanuj Shastry quits McCann-Erickson
    		• UK based Ultra Motors finalises Capital for its creative duties
    Source:Agency Faqs
     
       
    		• Match made in product placement heaven
    		• Car wars: shotgun vs sniper
    		• We are considering line extensions within the food category
    		• Bollore in turf war sequel
    		• ESPN rakes in Rs 45 cr for world cup
    Source:Financial Express
    International News
    		• Y&R Names McLennan Global CEO
    		• HBO Develops 'Entourage' Advergame
    		• $150 Mil.+ Progressive Issues RFPs
    		• 4 Reach Bridgestone Finals
    		• Virgin Trades Cell Minutes for Ad Attention
      Source: Ad Week
       
    		• MG OMD wins Waitrose account
    		• Edinburgh votes to keep black cab ads
    		• Future uses Evening Standard for sampling campaign
      Source: Media Week (UK)
       
    		• Political ad puts community paper on the spot
      Source: The New Zealand Herald
       
    		• Agencies Refusing to Budge on Live-Only Ratings Position
      Source: Media Week (US)
       
    		• Radio ad market volatile, warns LRC
      Source: Guardian
       
    		• Orange launches 'simple' campaign to entice businesses
      Source: Digital Bulletin
    		• On Advertising: Converging or colliding?
      Source: IHT
       
    		• Fairfax Says 2006 Earnings May Fall on Weak Advertising Demand
      Source: Bloomberg
       
    		• 'You've Got Mail' -- and Ads, Courtesy of Microsoft
      Source: Brand Week
       
    		• Nets Begin To Cave On DVR Data, Warm To 'Live-Only' Deals
    		• New IAB Research Shows 12% Of Web Users Reject Cookies
      Source: Media Post
       
    		• Stefano Hatfield On Advertising
    Source: Independent
       
    		• Internet will not destroy traditional media says Sorrell
      Source: Brand Republic
       
    		• Nick Lachey to appear in sexy ad
      Source: Digital Spy (UK)
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