ESS ropes in astrologer Bejan Daruwalla for Fifa World Cup predictions

MUMBAI: With the Fifa World Cup kicking off in Germany next week, ESPN Star Sports (ESS) has roped in noted astrologer Bejan Daruwalla who will attempt to predict the outcome of the matches.

Daruwalla's GaneshaSpeaks provides astro predictions regarding the outcome of World Cup matches and highlight players of the day from quarterfinal matches and phone in for key matches of the Fifa World Cup to be telecast.

ESS marketing director Nirmal Dayani said, "It has been our utmost endeavour to provide the Indian audience an experience of a lifetime during the World Cup telecast this year.

"All our programming and marketing initiatives have been aligned to involve our consumers in the game. Our latest initiative featuring Daruwalla will add a new dimension to our special programming during Germany 2006. Daruwalla and his GaneshaSpeaks team will be providing predictions and astro foresight as a build up for World Cup matches. The objective here is to give the telecast of the World Cup a new flavour."

Daruwalla said, "This is a great challenge. I know it is exceptionally difficult to come right in the unpredictable games of cricket or football or hockey or any other great sport. But that is exactly why I love to do my best and leave the rest to Ganesha. This is a tremendous opportunity for me to try out my predictions, thanks to the sports channel ESPN Star Sports."

Daruwalla, rated among the top 100 astrologers in the world by Harper Collins' Prophecy, will feature on all pre match shows to give an astrological viewpoint to the World Cup matches. Not only will he assess the teams involved according to their stars, but will also give a foresight on the players to watch out for every match of the tournament.

To build hype on the Fifa World Cup, ESS had earlier announced various initiatives to generate viewer interest. The broadcaster had earlier launched 11 Hindustani, a consumer based contest in partnership with Coke to take 11 Indians to watch the World Cup live along with a nation wide search for four Indian children to be Fifa Flag Bearers during the World Cup. The channel has also announced a special Hindi feed and an in studio panel of Gerry Armstrong, Steve McMahon and Harsha Bhogle for the Word Cup.

GaneshaSpeaks provides astrology content and services on mobile phones and the Internet. Bejan Daruwalla's GaneshaSpeaks team provide personalised predictions and guidance to customers via SiddhiVinayak Astrology Services owns the brand.

Latest Reads
Disney restructures business in the face of digital disruption

MUMBAI: Walt Disney Co, on Wednesday, announced a sweeping restructuring aimed at accelerating its global expansion during a period of upheaval for Hollywood.

Television TV Channels English Entertainment
Sony's 'Dus Ka Dum' gets app boost

MUMBAI: After a successful season of Kaun Banega Crorepati (KBC), Sony Pictures Network is reviving Dus Ka Dum, another big reality show with superstar Salman Khan. The show is coming back on air for its third season after 2009. Since its initial airing, the entertainment landscape has changed...

Television TV Channels GECs
ZEEL scraps 9X Media acquisition

Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

Television TV Channels Music and Youth
Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9

Home to the biggest blockbusters, Star Movies leads the way in engaging audiences by giving them an opportunity of a lifetime to showcase their love for Hollywood films! My Star Movies at 9, for the first time ever, presents fans with a special proposition. Not only will they get to watch their...

Television TV Channels English Entertainment
Discovery unravels the underwater warriors of Indian Navy, the submarine arm, with Breaking Point: The Indian Submariners

Discovery Channel, India’s leading destination for factual entertainment, is launching a special series on the Indian Submariners as a part of its extremely popular Breaking Point Franchise. This is the first time that any private broadcaster will showcase a TV series on the underwater warriors of...

Television TV Channels Factual & Documentary
&Privé HD to premiere the gripping thriller 'The Hunter' this sunday

&Privé HD, the newest destination for nuanced cinema, is all set to premiere the Australian thriller-drama The Hunter on 18th of March at 1:00 pm and 9:00 pm. Directed by Daniel Nettheim, the riveting movie stars Willem Dafoe, Sam Neill, and Frances O’Connor in pivotal roles.

Television TV Channels English Entertainment
BBC takes ‘fake news’ battle global

The BBC today sets out its ambition to be a global leader in the fight against fake news, which is creating a huge decline in global audiences’ trust in media.

Television TV Channels News Broadcasting
Turner International creates digital advertising unit to connect brands with fans

Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

Television TV Channels Kids
Star India renews BWF media rights till 2021

MUMBAI: Star Sports has renewed its Badminton World Federation (BWF) media rights for a four-year cycle. The deal is from 2018 to 2021 as per BWF calendar.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories