14 June 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 79


Adex Analysis








 

Trend of television advertising spends in Q1 2006
'Two Wheelers' leaped from twelfth to fourth position in first quarter of 2006 as compared to Q1 2005.
 
 

Media, Advertising & Marketing Watch
Corpus Inc. buys out Recreate Solutions for Rs 600 million
US-based Corpus Inc. has acquired ex-Zee Telefilms employee Bhaskar Majumdar's Recreate Solutions for Rs 600 million.

Maruti Udyog wins UGS APacific PLM Excellence Award
UGS Corp., a global provider of product lifecycle management (PLM) software and services, has named Maruti Udyog Ltd. as the winner of its Asia Pacific (AP) PLM Excellence Award for 2006.

Biswas to head Samsung IT division's volume business

Ushak Kaal bags three new accounts

Reliance Com, Intel kicks off joint marketing initiative

Square bags Uttaranchal Tourism summer campaign a/c

AEIM announces finalists for MI6 Muse-Senet Awards

Zee slots 'Shabaash India' for prime time Mon to Wed

Zee Cafe announces three new shows for prime time

Vijay TV & Sify associate for 'Kallka Povadhu Yaaru II'

Channel 2 Group Corp launches 24 hour movie channel

Infront TV deal brings World Cup telecast to N. Korea

MTV's IFilm launches Fifa World Cup section

TV Ratings
Top 10 Programmes (28/05/2006 to 03/06/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/05/2006 to 03/06/2006)
Star Plus
Zee TV
Ten Sports
Sun TV
Star One
Gemini TV

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Today's Newsbreakers.......India
    		• David sizzles with a/c wins
    		• LG GSM account moves to Lowe?
    		• O&M wins laurels for DNA ad
    Source: DNA
       
    		• Advergaming: The new brand mantra
    		• Amway unveils new range of shampoos
    		• Godrej to enter confectionery segment with Nutrine buy
    Source:The Hindu Business Line
       
    		• DNA vs HT: Will the advertisers speak up?
    Source: Moneycontrol
       
    		• When brands bend ‘backwards’ for mindshare
    Source: Financial Express
       
    		• Papa John’s to widen India’s pizza base
    		• Godrej Agrovet dishes out ready-to-cook chicken meals
    		• The 'I' of marketing
    Source: Economic Times
    		• O&M India: Crafting messages beyond Indian skies
    		• Soft drink brands can do without celebrities
    		• Bates Enterprise bags the creative duties for Asipac
    		• Action and adventure to rule Zee’s prime slot
    		• Guest Article: Indu Balachandran: To cut a short story long
    		• NDTV 24x7 launches a special southern edition
    Source:Agency Faqs
     
    		• eBay India launches 'style diva'
    Source: The Hindu
       
    		• Local developers now focus on brand building
    		• Gimme something
    		• Direct selling industry growth still cosmetic
    		• Nutrine buyout tingles candy mart
    		• Krauter launches baby products
    Source:Business Standard
    International News
    		• Motorola signs ad deal with Beckham
      Source: BusinessWeek
       
    		• Disney CFO says ABC ad sales off to slow start
      Source: Yahoo
       
    		• World Wrestling Profit Declines on Lower Ad Sales
      Source: TV Week
       
    		• D.C. Group Sues KFC
    		• Meteor, MPG in Branded Content Pact
    		• General Mills Pays for Play
    		• 'Trace' in Eye of the Storm
      Source: Ad Week
       
    		• EU urged to deny appeal on tobacco ads
      Source: IHT
       
    		• Report: PC In-Game Advertising to Exceed $400 Million by 2009
      Source: GameDAILY BIZ
       
    		• Mamee in talks with Maestro to extend endorsement
      Source: Malaysia Star
       
    		• TV presenter apologizes for topless ad
      Source: China Daily
    		• Google sales chief says still testing display ads
    		• US advertising to grow less than expected --TNS
      Source: Reuters
       
    		• German Ad Spending Rises 14.2% in May on Soccer, Nielsen Says
      Source: Bloomberg
       
    		• Mag Ad Pages Fall 2.3% in May
      Source: Media Week (US)
       
    		• LeBron, Reebok Are Limited Edition
    		• Hyundai Pulls Ahead in Latest Effort
      Source: Brand Week
       
    		• Mini awards digital advertising business to Glue
      Source: Digital Bulletin
       
    		• Xbox 360 'Jump In' Ad Scoops Award
      Source: Next Generation
       
    		• JWT and MTV create evocative spot to tie in with World Cup
      Source: www.4rfv.co.uk
       
    		• The Medium Is The City: Can An Arizona Community Become The New Times Square?
      Source: Media Post
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