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IFilm
will capture the World Cup Soccer
news coverage and the online users
will find video clips about their
favourite soccer personalities, outrageous
riots, enthusiastic celebrations and
inspiring commercials as well as the
most funny, peculiar and unusual events
of the tournament.
"Even
if you have no interest in soccer,
this is a showcase of uniquely compelling
video that everyone can appreciate.
Watching the World Cup through IFilm's
unique user generated perspective
shows why this event is perceived
as magical by billions around the
globe," IFilm VP content and
programming Roger Jackson says.
IFilm curates and programmes user
generated video, music videos, movie
clips, short films, TV clips, video
game trailers, action sports content
and its renowned 'viral videos' collections.
Through its broad network of distribution
partners, IFilm content can be found
on portals, social networks, blogs,
consumer electronics devices, television
networks, and mobile video services.
The company recently launched its
first television series, Web Junk
20 show, in collaboration with
VH1. IFilm is owned and operated by
MTV Networks.
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