Television

MTV's IFilm launches Fifa World Cup section

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MUMBAI: IFilm, the online destination for user-generated and professional short-form entertainment has launched a World Cup Soccer section, providing soccer enthusiasts and consumers alike with World Cup coverage.

Delivering content for the full four weeks of the World Cup, the section offers video clips of the greatest World Cup and professional soccer moments, riots, celebrations and commercials as well as 2006 World Cup news, much of which will be unique to IFilm, according to an official release.

IFilm will capture the World Cup Soccer news coverage and the online users will find video clips about their favourite soccer personalities, outrageous riots, enthusiastic celebrations and inspiring commercials as well as the most funny, peculiar and unusual events of the tournament.

"Even if you have no interest in soccer, this is a showcase of uniquely compelling video that everyone can appreciate. Watching the World Cup through IFilm's unique user generated perspective shows why this event is perceived as magical by billions around the globe," IFilm VP content and programming Roger Jackson says.

IFilm curates and programmes user generated video, music videos, movie clips, short films, TV clips, video game trailers, action sports content and its renowned 'viral videos' collections. 

Through its broad network of distribution partners, IFilm content can be found on portals, social networks, blogs, consumer electronics devices, television networks, and mobile video services. The company recently launched its first television series, Web Junk 20 show, in collaboration with VH1. IFilm is owned and operated by MTV Networks.


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