Indiantelevision.com presents AdEx India Analysis
 

Trend of TV ad spends in Q1 2006 (continued)

(13 June, 2006)
 

Highlights:

  • 'Two Wheelers' leaped from 12th to 4th position in Q1 '06 over Q1 '05
  • 'Hero Honda Motors Ltd' jumped 36 ranks from 41st position to fifth position in Q1 '06 compared to Q1 '05
  • Maximum (seven per cent) new brands launched was predictably from 'Display Retail Shops' category in Q1 '06
  • 'Sunsilk Thick and Strong' was the leading new brand launched in Q1 '06
  • Cross media 'Radio promotions' and 'Publication promotions' advertising on TV grew by nearly two times in Q1 '06 over Q1 '05
  • 22.3 seconds was the average ad duration in Q1 '06

The previous newsletter shed light on TV advertising scenario in Q1 and a comparison with previous years. Some interesting take away from the previous newsletter were as follows:

o TV advertising formed 60 per cent share
o Growth in TV ad secondages for Q1 '06 was recorded as 30 per cent over Q1 '05
o 'Personal Care/personal hygiene' accumulated highest share of 17 per cent
o Top category 'Toilet Soaps' with 6 per cent, top advertiser 'Hindustan Lever Ltd' with 12 per cent share

To begin with today's analysis:

 
Top categories advt on TV and their shift of ranks in Q1 '06 compared to Q1 '05
'Two wheelers' moved up eight ranks to numbner four position, while 'Cars/Jeeps' slid six places to eight rank
 
 
Ranks of Top 10 Advertisers in Q1 2006 compared to Q1 2005
'Hero Honda Motors Ltd' moved up 36 places to the fifth position, while 'Pepsi Co' dropped six places to ninth rank in Q1 2006.
 
 
Top categories with the highest number of new brands launched in Q1 '06
As expected 'Display Retail Shop' category formed the highest share (seven per centof new brands launched in Q1 '06.
 
Top New brands introduced to TV advertising in Q1 2006
'Sunsilk Thick and Strong' was the top ranking new brand advertised on TV
 
 
Advertisers exclusive to advertising on TV in Q1 2006
'Procter & Gamble Home Products' advertised exclusively on TV with Tide and Ariel Spring/fresh Clean
 
 
Drift of Cross Media advertising, it is where Radio Channels and Publications were advertised on TV in Q1 2006
In Q1 '06 the growth over Q1 '05 in Radio Channel promotions was propelled due to Radio Mirchi, while Publications promotions grew because of high advertising by 'Dinakaran'
 
 
Trend of average ad duration used in TV advertising since 2003 - Q1 '06
Q1 2006 registered an avg. duration of 22.3 secs, longest duration being 22.5 secs while 22.2 secs was the shortest ad duration.

We shall be coming out with similar analyses on other categories in the coming days.

Also read:
Advertising spend trend on TV in first quarter '06
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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