20 July 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 1


Media, Advertising & Marketing Watch







 

Reuters in tie up with Airtel to offer commodity price service
Reuters and mobile operator Airtel are working jointly on a pilot project to provide commodity prices through text messaging service.

 
 

Ogilvy & Mather India launches Ogilvy Sport
O&M has launched Ogilvy Sport to provide strategic mktg counsel to biz partners through stages of association.

Dish TV moves SC over Star channels' pricing
Dish TV files a petition in the Supreme Court seeking modifications in the price rate for accessing Star channels.

Dish TV inks deal with BVITV for MoD service

HP takes PC marketing campaign online

M&C Saatchi India bags two new accounts

Motorola, Tata Tele join hands for new CDMA handsets

Sequoia Capital invests $20 mn in Coffee Day company

Sony Ericsson's mkting campaign never misses a shot

TVS gives Scooty a pink makeover

IOC marketing head Payne to speak at ISEM 2006

Awaaz Consumer Awards 2006 honour preferred brands

CBS to hatch eggs in ad campaign

Walt Disney Studios to increase branded output strategy

AXN turns on the heat with 'Fight Night'

DVRs, HDTV to boost TV viewership, advt in US: PwC

British Olympic promo to become Hollywood film

Fifa finals get a record audience in Europe

TV Ratings
Top 10 Programmes (02/07/2006 to 08/07/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/07/2006 to 08/07/2006)
Star Plus
Zee TV
Ten Sports
Sun TV
Star One
Sony Entertainment
Gemini TV
ESPN

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Today's Newsbreakers.......India
    		• O&M launches sports marketing outfit
    		• Motorola, Tata Tele to market Motorazr V3c
    		• AXN to increase local content for mass appeal
    		• YES Bank, Reuters tie-up
    Source: The Hindu Business Line
       
    		• Retention is better than lure
    		• Powerful or grateful?
    		• Clean-up act
    Source:Financial Express
       
    		• Ad campaign Boosts Monster Traffic
    Source: EFYTimes
       
    		• Motorola signs deal with Tata Tele
    Source:Economic Times
       
    		• Foreign buys top FMCG shopping list
    Source:DNA
    		• O&M, Delhi, bags Red FM
    		• Makani Creative bags the creative duties for Kiah Diamond Jewellery
    		• M&C Saatchi wins Easy Bill
    		• TI Cycles moves to Lowe, Chennai
    		• O&M ventures into sports marketing with Ogilvy Sport
    		• SBI, Airtel, Nokia win Awaaz Consumer Awards
    Source: Agency Faqs
     
    		• Overhyped: Only 5% ad growth from World Cup
    Source: Times of India
       
    		• Tuesday Terror
    		• `The creativity out here is incredible!'
    		• `Fairness creams to be our growth drivers'
    Source: Brand Line
     
    International News
    		• Ofcom to advertise national, local DAB licenses by end of 2006
    Source:DM Europe
       
    		• Subway Court Battle Heats Up
    		• IPG Sets Date for Q2 Results
    		• Wal-Mart Touts Pharmacies
    		• Digitas Shares Tumble
    		• Retailer to Sell Ads Online
    Source: Ad Week
       
    		• DeWine Changes Images in Controversial Ad
    Source:ABC News
       
    		• Hicks ad campaign in major papers
    Source:The Australian
       
    		• Wal-Mart Launches Pharmacy Campaign
    		• Minute Maid Squeezes Fresh Ads
    Source: Brand Week
       
    		• ASA disallows "free" broadband ad
    Source: Reuters
    		• Kids Swamped by Food Advertising -- on TV and Online
    Source: ABC News
     
    		• Outdoor Creates eBiz To Flex Online Muscle
    Source: Media Post
     
    		• Carat's Smith Named COO of Neo@Ogilvy
    		• Massive Unleashes Interactive Toyota Ad Units Within Anarchy Online
    Source: Media Week (US)
     
    		• Carat develops film season to promote Mégane
    		• MyClick debuts interactive camera ad medium
    		• Future and Cabvert team up for taxi promotion
    		• TalkSport signs sponsors
    Source: Media Week (UK)
     
    		• Are regulators taking a gamble on new advertising rules?
    Source: Scotsman
       
    		• Housing U-turn hits online property ad firm
    Source: Guardian
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