Television

British Olympic promo to become Hollywood film

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MUMBAI: Inspiration, the three-minute promotional film created for London's 2012 bid, will be transformed into a full length feature film. Moongate Films' producer and founder Caroline Rowland and director Daryl Goodrich have signed an agreement in this regard with Paramount/Nickelodeon. 

The producers have zeroed in on the working title Legend of the Rings for the film.

Relating the story of four young Olympic hopefuls from across the world, the short film formed part of London's successful presentation to the International Olympic Committee in Singapore last July. It highlighted London 2012's commitment to inspire youth to take up sport through the Games.This full-length feature is intended for release to coincide with the Beijing Games in 2008, said an official release.

London 2012 organising committee Chair Sebastian Coe says: "We are extremely proud of the Singapore film as it brought to life so perfectly the vision we created for the London Olympic Games to inspire the youth of the world."

"We are delighted that vision has captured the imagination of Hollywood." Rowland adds. "It's a universal story of triumph, tragedy and heroism that will appeal to children and families all over the world and, hopefully, inspire many who see it to follow their dreams."

This will be the U.K.-based production company's first feature. Their sister-company, New Moon, specializes in commercials, promotional films and documentaries, adds the release.

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