Channel Content Promotions formed 88% share of Overall Promotional
activities on TV in Jan – Jun ’06
Program
Promotions contribute to 75% of channel content promotions during
the 1st half of 2006
Volumes
of Program Promotion got a push of 21% in Jan –Jun ’06
over Jan –June ‘05
40%
of Program Promotions were on GEC channel during the 1st half
of 2006
Zee
TV Network ranked as a top Broadcaster with 16% share of Program
Promotions aired in 1st half of 2006
The
‘24:00 – 05:59’ Time band received a 29% share
during Jan –June ‘06
(Please
Note: Ad volumes is based on secondages)
Before we begin Part II analysis on the trends of
TV Program Promotion in the first half of 2006, let’s refresh
the findings from the previous analysis
Promotions formed more than 55% of Total Ad
Volumes on TV in the 1st half of 2006
33% more ad volumes of Promotions in first half of 2006
compared to first half of 2005
HLL tops promotion of Brand in Jan-June 2006
High share of Brand Promotion volumes on GEC genre
Promotions
on TV channels can be categorized as:
Below
chart shows the segregation of above 7 Promotions:
Overall
the promotions are divided under 3 headers: Channel Content Promotions,
Brand Promotions and Channel + Brand Promotions.
Channel
Content Promotion advertising in overall promotional activities
in Jan –Jun 2006
Program
promotions contribute to 75% of the overall channel content
promotions
Channel
Promotions formed a share 22% in Jan –June ‘06
Trend
of Program Promotions since the 1st half of 2005 to the
1st half of 2006
Volumes
of Program Promotions got a 21% nudge in the 1st half
of 2006 compared to the 1st half of 2005
Share
of various Channel genres for program promotions during
the 1st half of 2006
Program
promotions on news channels at 24% followed by Kids channels
Number
of Program promotions on TV per day since 2003
The
total number of Program promotions per day in Jan –Jun
’06 saw 19% jump compared to 2005
Top
Broadcasters utilizing Program promotions in Jan –June
‘06
Zee
TV Network was the top advertiser with 16% share of Program
Promotions used in the 1st half of 2006
Star
TV Network was a close 2nd with 12% share
Time
Bands used for Program Promotions in the 1st half of 2006
50%
of the program promotions concentrating in the morning
and afternoon time band.
Interestingly,
18:00 – 23:59 has the lowest volumes of program promotions
among all time bands.
While
this newsletter focused on Program Promotions, the next
newsletter will focus on Channel Promotions. Happy Reading!
(Analysis from AdEx India - A Division of TAM Media Research)
