Indiantelevision.com Team

(19 July 2006 5:00 pm)

MUMBAI: Ogilvy & Mather has launched Ogilvy Sport to provide strategic marketing counsel to business partners through stages of association.

Prashant Singh has been appointed as head of Ogilvy Sport. The division will offer sports marketing consultancy, property representation and sales, licensing and merchandising, new media and event management.

Singh started his career in sports marketing with an online brand called Cricketnext.com and subsequently worked with Nimbus, Fosters, Lowe Lintas (Octagaon) and Fresh Brew Communications.

Ogilvy Sport will endeavour to deliver value by bringing the rigor and processes of other marketing and communications disciplines to the table and leading customers.

Ogilvy recently also played a part in the BCCI bid for the Cricket World Cup in 2011.

Ogilvy Sport is perfectly poised to deliver services across the spectrum of sports marketing disciplines. This mélange of services from the same provider ensures seamless integration across all activities, maximising effectiveness and impact for clients.

O&M India executive chairman and national creative director Piyush Pandey said, "Sport is an integral part of the fabric of India. Bringing brand connect with sport is an obvious need of the hour. The purpose behind Ogilvy Sport is to do it professionally and systematically in a measurable fashion. We will make Ogilvy Sport a highly desirable offering to brands and clients."