27 April 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 46


Special Report








 

Magazines lead print sprint
Foreign & Indian publishers have introduced magazines in genres and targeted at segments, which were unimaginable earlier.
 
 

Media, Advertising & Marketing Watch
Fifa partner Emirates steps on the gas
Fifa's airline partner Emirates plans a slew of activities in India & Asia; aims to boost brand awareness & reward loyal customers.

Zee rejig: 2 companies to merge with ASC Enterprise
Chandra's DTH consumer service Cos. New Era Entertainment & Cornersoft Entertainment to merge with ASC Enterprise.

New creative duo at O&M B'lore; Rao moves to Mumbai

Sahara One weaves Lanka contest around 'Hanuman'

Wrangler ropes in John for co-branded denim label

Interactions bags Rs 350 mn AOR of Sony India

Cobra Beer ties up with Vh1 for Liquid Bar Awards

HBO rolls out major programming initiative for summer

TWI doc on England’s triumph at 1966 Fifa World Cup

Channel 4 signs Vod deal for 'Lost', 'Desperate...'

Gaming firm Electronic Arts extends deal with Fifa

Up-Mobile acquires rights to Fifa Mascot TV series

Hungama TV's comedy band delivers good numbers
US TV ind. to launch campaign on parental controls

TV Ratings
Top 10 Programmes (10/04/2006 to 16/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/04/2006 to 16/04/2006)
Star Plus
DD1
Sun TV
Star One
Sahara One
Zee TV
Sony Entertainment

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Source: www.indiantelevision
Today's Newsbreakers.......India
SSC&B Lintas bags Scotiabank account
Lintas Interactions wins Sony India account
O&M rejigs its creative talent
Modi Revlon launches skincare cosmetics range
UB `rationalises' brand portfolio
Source:The Hindu Business Line
   
Microsoft plans to buy Massive videogame ad firm
Eveready, Big B set for 2nd innings
Arvind plumps for mono-branding
Source: DNA
   
Saying Namaste
Back to the future
Coffee cups and Brand BSE
Source:Brand Line
   
Ad On: spice it up the Indian way
BSNL plans image makeover
Cola firms not so hot
Source: Economic Times
 
4 great marketing strategies
Source:Rediff
Madison Media wins Mother Dairy
Countdown to Goafest: Outdoor ads could fetch a few metals for Mudra
Countdown to Goafest: Contract looks for a metal in the social service category
Ogilvy reshuffles its senior creative team
GO 92.5 FM turns Hindi; sheds its niche image
Guest article: Advertising, by the book
Source:Agency Faqs
 
   
Out of the box
GCPL to increase ad spend by 25%
Finding unity in diversity
The case of the missing millions
Source: Financial Express
   
Sharing ownership
ESPN expects revenue to rise 50%
Source:Business Standard
International News
Interpublic Mulls Draft, FCB Merger
Home Depot Picks Digitas
Honda's Fit Leverages Web
Adidas, Bush Ink Pact
Car Buyers Prefer Web, Survey Says
Source: Ad Week
   
JCDecaux revenues up 8%
Media Contacts wins Garlik account
Times creates cross-platform ad unit
Scotland leads the way in digital TV viewing
Source: Media Week (UK)
   
Muszynski to Run Starcom Upfront; Herbst-Brady to Leave
Source: Media Week (US)
   
MTV 'Popetown' Ad Draws Complaint
Source: Newsday
   
Study: Auto Buyers Favoring Web Ads Over Print
Adidas Scores With Reggie Bush
Source: Brand Week
   
TV to ban erotic ads during pope’s visit
Source: Daily Times (Pak)
Microsoft 'set to buy' agency that puts ads in video games
Source: Guardian
   
Ofcom appoints adjudicator to arbitrate between advertising community & ITV
Source:PublicTechnology.net,
   
HONG KONG: Metropop set to stir up readership and advertising revenue battle
Source: Asia Media
   
Buyers: Network Upfront Will Be Down $100 Million, Or So
Honda Sponsors Internet Reality Show
Source:Media Post
   
HK brands may less competitive: survey
Source: Xinhua
WPP unit buys America's IEG
Source: Digital Look
   
PaPay-Per-Click Advertising Growing Fast
Source:Media Buyer Planner,
   
Starcom MediaVest Group (SMG) MENA announces management changes
Source: AME Info
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